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Job Description - Cluster Marketing and E-Commerce Manager (HOT0CAG2)

Job Description

Cluster Marketing and E-Commerce Manager (HOT0CAG2)

DoubleTree by Hilton Makkah Aziziyah King Khalid Street, Al Aziziyah District, Al Jamiah, Makkah, Kingdom of Saudi Arabia Makkah 24242

As Cluster Marketing and E-Commerce Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Additionally, you will be responsible for driving online revenue and ensuring the hotel’s digital presence is optimized to attract and convert potential guests. This role involves managing the hotel’s website, online distribution channels, digital marketing campaigns and overall online customer experience. Specifically, you will perform the following tasks to the highest standards:

· Achieve agreed performance goals and marketing objectives of role set out by the Line Manager

· Manage execution of marketing projects in line with resources and budget objectives

· Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders

· Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success

· Ensure full brand compliance across all marketing initiatives at cluster level

· Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs

· Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements

· Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows

· Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation

· Respond quickly and efficiently to all internal and external requests

· Understand and champion Hilton's core values

· Create an effective marketing team on property, fostering a productive team culture and encouraging career growth

· Encourage and motivate individuals to achieve key company and personal objectives and targets

· Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines

· Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development

· Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

· Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region

· Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams

· Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing

· Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

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A Cluster Marketing & eCommerce Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management
• Experience of working in a similar marketing position in the hospitality sector
• Experience of managing and motivating a team along with evidence of driving successful team results
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office applications, budget management, project and time management
• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
• Ability to influence others in key situations whilst maintaining positive relationships
• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
• Execute calculated risks and pre-determine successful outcome
• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
• An accomplished leader offering excellent judgement, time management and decision making skills
• Professional approach, clean and well groomed at all times
• Friendly demeanour, positive and enthusiastic with a motivational attitude
• Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
• Honesty, integrity and a passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate and manage a team - leading by example
• Resourcefulness, customer focused and results oriented
• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton, its core values and management structure

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

• Master’s degree in Business or Marketing
• Previous experience of working in a marketing role in the hotel industry for a global leader
• Qualifications in Project and Time Management
• Able to speak further key business languages

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!