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RAWAJ
A leading marketing agency in Al-Qassim Province is seeking a Senior Marketing Strategist to lead digital, creative, content, and strategy teams. The role involves developing marketing strategies, driving campaign performance, and managing client relationships. The ideal candidate will have at least 7 years of experience in digital marketing and a strong understanding of various digital platforms. A collaborative mindset with a knack for innovative solutions is essential.
We are seeking a dynamic and visionary Senior Marketing Strategist to lead our marketing agency’s digital, creative, content, and strategy teams. The ideal candidate will be responsible for driving strategic marketing initiatives, developing breakthrough campaigns, managing client relationships, and ensuring alignment between business goals and creative execution. This role requires a blend of analytical thinking, creativity, and a deep understanding of digital marketing landscapes.
Develop comprehensive marketing strategies that align with client business goals and brand positioning.
Lead cross-functional teams across digital, content, and creative to deliver integrated campaigns.
Oversee the planning, execution, and performance analysis of digital campaigns across multiple platforms.
Guide the digital team in optimizing paid and organic campaigns across platforms like Google, Meta, LinkedIn, TikTok, etc.
Ensure performance marketing strategies deliver ROI and measurable growth for clients.
Oversee KPIs, analytics, reporting dashboards, and data-backed insights.
Collaborate with the creative team to shape compelling brand stories, visuals, and experiences.
Approve content strategies for web, social, email, and multimedia campaigns.
Ensure brand consistency across all digital and offline touchpoints.
Act as the senior point of contact for key client accounts, fostering trusted relationships.
Mentor and develop a multidisciplinary marketing team, providing coaching and performance feedback.
Manage marketing budgets, resource allocation, and campaign timelines.
Stay updated on the latest digital trends, tools, and consumer behaviors.
Introduce innovative marketing approaches including automation, personalization, and AI-based solutions.
Lead brainstorming sessions and contribute to pitches and new business development efforts.
Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
7+ years of experience in a senior digital or strategic marketing role within an agency or fast-paced environment.
Proven track record managing digital strategies and integrated marketing campaigns.
Strong understanding of SEO, SEM, social media, content marketing, branded content, and data analytics.
Exceptional leadership, communication, and client-facing skills.
Creative thinker with a data-driven mindset and a passion for innovation.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.