Y2K Vintage
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A vibrant vintage fashion brand in Greater London seeks a Brand Manager to lead and define its brand direction. You'll shape the brand's future, ensuring all activities align with strategic goals, from marketing to in-store experiences. Ideal candidates have proven brand leadership, a deep understanding of fashion and Gen Z culture, and the ability to make impactful decisions independently. Join us in creating a brand that resonates with today's consumers and drives significant future growth.
Reports to Co-Founder Camilla Wiese
Salary: Competitive
Location: North West London, NW2
Y2K Vintage has grown quickly over the past three years (faster than we ever planned). We initially opened as a two-month pop-up with no plans to be a permanent brand but the customer response was like nothing we’d ever seen and that demand lead us to go permanent - since then, we’ve opened a second location, had our founder recognised on the 2025 Forbes 30 Under 30 list and in 2026 we’re not slowing down,with four more openings planned for the first half of 2026.
Up to now, the brand has evolved very much in reaction to that growth. We are now entering a new phase - one where we move from responding to momentum toward intentionally defining who we are and what we become next.
We are looking for a Brand Manager to join us at a senior creative level and lead this transition alongside the founder. This is a newly created role, and you will not be stepping into a fully defined framework. Instead, you will help shape and refine the brand’s direction, working collaboratively to elevate and clarify our positioning as we scale.
Y2K Vintage is built on hand-selected vintage sourced at scale by our dedicated stock team and our ambition is to become the reference point for curated vintage retail.
We are still early relative to where we’re going. This role is an opportunity to help define the brand at a foundational moment rather than simply maintain what already exists.
You must have a deep cultural awareness of how Gen Z actually shops, dresses and engages with brands today, beyond trends or surface-level social media insight.
This is a fully leading position. As Brand Manager, you act as the leader and voice of the Y2K Vintage brand. You own brand direction, brand standards and brand execution across all customer-facing touchpoints. You will work directly with the founder and operate with a high level of independence.
Experience in fashion, retail or culture-led brands is essential.
If you’re excited by owning a brand, setting direction and helping scale something meaningful we’d love to hear from you.
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.