lavori da Cmo in località United States

Are you a talented B2B Content Lead looking for a new opportunity? Our client is looking for a new Head of Content. Based in Aberdeen, they are offering a salary up to £45,000 per annum. This is an opportunity for the right person to apply their B2B marketing knowledge, curiosity, and creativity while working on strategically important projects for major international B2B clients.

1. Direct the development and execution of first-class written, video, data visualisation, and interactive content.
2. Lead the creation of excellent day-to-day experiences for our clients’ target audiences.
3. Present complex strategic recommendations and content plans to both CMO and wider senior client team in a persuasive, confident manner that instils trust.
4. Create comprehensive, scalable content plans aligned to agreed strategic objectives, budget, and audiences.
5. Oversee the activities of the content department including discovery research, theme identification, content creation, reporting, and optimisation.
6. Work closely with other teams to ensure brand and creative alignment locally and globally.
7. Lead by example through excellent writing.
8. Direct and build a high-performing team.
9. Use current techniques to deliver content that works at all stages of the buyer cycle, from discovery through to advocacy.
10. Work with colleagues across the world in strategy, creative, and reach to deliver impactful programmes of work for our international portfolio of B2B clients.
11. Quality assurance, with an eye for not only the technical but also the holistic connection to brand, campaign, and target connection.

1. Be strategic, and also keen to roll up your sleeves and make things happen.
2. Be an excellent writer and creative thinker, with an understanding of the needs of readers in different geographies, industries, seniorities, and, of course, across generations.
3. Have minimum five years of experience in B2B comms, ideally in a content role.
4. Have experience of leading a team, building competencies within the team, and achieving quality and efficiency improvements.
5. Be in tune with technology, technological advancements, and how they can and should be deployed to client benefit.
6. Be proficient in the use of modern techniques, formats, and channels.
7. Be well practiced in weaving a creative concept or a brand positioning line into even the most technical content.
8. Enjoy digging deeply into the world of your client, and your client’s client. How else would you do the job?
9. Be a natural collaborator, and an excellent communicator in the written and spoken word, online and in the room.
10. Have excellent planning, organisation, human, and negotiation skills.