Digital Lead

Armstrong Lloyd; London; Hybrid; GBP 100,000 - 125,000

Job description

DIGITAL LEAD

Our client is an ambitious B2B SaaS company with an established presence in central London. They're looking to supercharge their digital marketing efforts with significant investment and resources, creating a great opportunity for a skilled digital demand generation specialist.

This is an exceptional chance to lead digital marketing initiatives across multiple product brands, with direct exposure to the senior leadership team. The right candidate will drive pipeline generation and optimize conversion across both existing and new digital channels.

Location: Central London - hybrid working 3-4 days in office.

AS DIGITAL LEAD YOUR RESPONSIBILITIES WILL INCLUDE:

• Develop & execute a comprehensive demand generation strategy aligned with revenue and market objectives
• Own and optimize multi-channel digital campaigns including paid search & social advertising (Google, Meta, LinkedIn)
• Collaborate with the CMO to develop effective lead nurturing programmes and retargeting strategies
• Track and analyze campaign performance using advanced analytics platforms to ensure optimal ROI
• Manage the demand generation budget in partnership with the CMO and CFO
• Work cross-functionally with sales, branding, content & creative, and product marketing teams

THE IDEAL DIGITAL LEAD WILL HAVE:

• 4+ years of experience in demand generation, growth marketing, or digital marketing within a B2B SaaS environment
• Proven ability to execute long-term strategies while managing short-term initiatives
• Proficiency in marketing automation platforms and analytics tools
• Strong analytical skills with the ability to translate data into actionable insights
• Experience collaborating with cross-functional teams to drive unified campaigns
• Creative thinking combined with a results-driven mindset
• Excellent written and oral English communication skills with meticulous attention to detail

WHY JOIN THIS BUSINESS AS THEIR DIGITAL LEAD?

• Opportunity to define and lead a key area of the business with significant resource investment
• Direct exposure to and collaboration with the group senior leadership team
• Chance to build and optimize digital marketing channels with a mandate for innovation
• Work in a dynamic environment where you can make a measurable impact on business growth
• Central London location with a forward-thinking marketing team
• Career-defining role for the right candidate looking to make their mark