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My client, a young company in the health tech space, is on a high growth path. As a result of this growth, they need to bring in an eCommerce Manager to drive their D2C growth. They have a very dynamic and fast-paced culture, akin to a start-up mentality.
In this role, you will report to the CMO and work cross-functionally with teams across the business, including Marketing, Category, and Product, to drive the performance of the website. The three principal aims for this role will be driving sales, optimizing the user experience, and creating a seamless customer journey. The ideal candidate will have excellent interpersonal skills and be used to working at pace.
The role:
- Be responsible for the eCommerce strategy, ensuring a smooth user experience and consumer journey.
- Conduct A/B testing and lead a process of continuous website development and deployments, reviewing analytics and key reporting.
- Work with the Product Content and Data Manager to ensure listings are optimized.
- Create strategies to drive key website metrics (AOV, CR, and traffic).
- Oversee the day-to-day running of the website, including managing product launches and optimizations.
- Carry out SEO best practices across the website to optimize its performance.
- Conduct trade analysis of website performance, highlighting opportunities to promote best sellers and ensure stock is in place to support this.
- Work collaboratively with other departments to ensure the success of the online strategy, including the marketing, Product, and category teams.
- Review the brand's competitors, highlighting opportunities to establish a USP.
The Ideal candidate:
- Strong eCommerce background in a retail setting.
- Proactive and entrepreneurial individual.