Brand Manager

TN United Kingdom; London; On-site; GBP 100,000 - 125,000

Job description

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BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

We’re looking for a creative and strategic Brand Manager to join our growing marketing team. Reporting directly to the CMO, this role will be instrumental in defining and elevating BigHand’s brand presence in the competitive B2B legal tech market.

The ideal candidate will bring 5+ years of B2B in-house experience, a proven ability to develop and execute brand strategies, and a passion for storytelling that connects with our audience. You’ll collaborate closely with cross-functional teams to ensure our brand not only stands out but resonates with customers, partners, and the broader market.

Due to the highly cross-functional nature of product marketing, this role will also work regularly with teams across the wider business including product, marketing, sales, solutions and customer success.

What you’ll do

Brand Strategy & Development:

• Define and refine BigHand’s multi-product brand positioning, messaging, and identity to align with business objectives and market opportunities.
• Working with each product marketer, refine each product’s individual brand positioning, messaging and identity.
• Conduct market analysis and customer research to ensure brand relevance and differentiation.
• Develop a clear brand framework that guides all internal and external communications.

Brand Execution & Management:

• Oversee the consistent implementation of BigHand’s brand across all touchpoints, including digital channels, events, partnerships, and product marketing.
• Lead the creation of brand guidelines and ensure alignment across teams and regions.
• Manage visual and verbal identity updates to maintain a contemporary and compelling brand presence.
• Work closely with the CMO, marketing team, and regional leaders to integrate brand strategies into campaigns and initiatives.
• Partner with sales, product, and customer success teams to reinforce BigHand’s brand in customer touchpoints.
• Liaise with external agencies and vendors for brand-related projects, ensuring quality and consistency.

Performance Measurement & Innovation:

• Establish KPIs to measure the impact of brand initiatives on awareness, engagement, and customer acquisition.
• Regularly assess and iterate on brand strategies based on data insights, market trends, and business needs.
• Identify opportunities to enhance brand storytelling through emerging channels and creative formats.

What we’re looking for:

Experience:

• 5+ years of in-house B2B brand strategy experience, preferably in technology or professional services sectors.
• Proven track record of defining and executing impactful brand strategies.

Skills:

• Exceptional storytelling and messaging capabilities, with a focus on customer-centric communication.
• Strong understanding of B2B marketing channels, audience personas, and buyer journeys.
• Proficiency in brand management tools, design principles, and data-driven decision-making.

Attributes:

• Strategic thinker with a hands-on approach to execution.
• Collaborative and able to work effectively across teams and regions.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Excellent attention to detail and a strong customer focus.
• Experience analysing and distilling data into actionable insights to inform product marketing activities.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.