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Blue Light Card

Leicester

Other

Yes

cf5449e25f7a

4

18.04.2025

02.06.2025

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for an experienced Senior Content & PR Manager to join our growing Brand & Communications team within Marketing to play a pivotal role in amplifying Blue Light Card’s mission and impact through compelling content strategies and innovative PR campaigns.

This is a strategic and hands-on position, requiring a blend of creativity, leadership, and a strong understanding of multi-channel communications to deliver measurable results.

Our Marketing team is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop a content strategy and tone of voice that aligns with business objectives and resonates with Blue Light Card’s diverse member base
• Spearhead the creation and execution of a multi-channel content calendar, integrating seasonal campaigns, member stories, and evergreen themes
• Oversee the production of high-quality content across blogs, videos, newsletters, and social media, ensuring consistency with the brand’s tone and mission
• Leverage member-driven narratives and user-generated content to foster deeper loyalty and engagement
• Build and maintain relationships with media outlets, securing impactful earned coverage
• Collaborate with our PR agency to develop proactive and reactive campaigns, including crisis communication strategies
• Partner with community and member services teams to integrate insights and member needs into content and PR that inspire member advocacy
• Define and monitor KPIs for content and PR activities

What You’ll Bring

• Proven experience in content creation, PR, or communications within a consumer-focused or membership organisation. Familiarity with sectors such as emergency services or healthcare would be desirable
• Strong storytelling and narrative development skills, with a focus on engaging diverse audiences
• Demonstrated ability to secure high-quality media coverage and manage impactful PR campaigns
• Expertise in managing multi-channel content strategies, including social media, email, and traditional media
• A data-focused approach with experience in measuring and reporting on campaign effectiveness
• An understanding of content personalisation and segmentation to enhance engagement
• Knowledge of emerging GenAI tools for content creation at pace and scale

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Great social events e.g., festive party, summer party, team socials, sports matches
• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
• Onsite gym at HQ (including access to free HIIT & stretch classes)
• Strong learning and development culture
• Enhanced parental leave and absence leave
• Company funded private medical insurance
• Employee assistance programme (including mental health support) and mental health first aiders