Communication Marketing à United States

About the role:

BYD UK is looking for an experienced Content Creator to join our marketing team. The ideal candidate will have strong expertise in the creation and management of audiovisual and digital content. He/she will work closely with the Paid Media, Social Media, various departments within the subsidiary, and the dealer network.

Main Tasks and responsibilities:

• Content Strategy: Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist.
• Content Creation: Create, edit, and manage engaging and high-quality content (texts, videos, images, infographics) for internal and external use, including commercial campaigns and dealer needs.
• Production Supervision: Coordinate with external suppliers and agencies for the production of audiovisual content, ensuring deadlines and budgets are met. This scope may evolve with the internalization of creative teams.
• Operational Follow-up: Ensure the operational follow-up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.
• Collaboration: Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.
• Analysis and Optimization: In collaboration with the Digital Specialist and Social Media Specialist, analyse content performance and propose recommendations to optimize engagement and conversion on creative aspects.
• Dealer Support: Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team. The goal is to serve commercial needs while ensuring perfect brand image consistency.
• Compliance: Ensure all content adheres to brand guidelines and quality standards.

Ideal candidate profile:

• Minimum of 5 years of experience in creating and managing audiovisual and digital content. Freelancing experience is highly beneficial.
• Strong understanding of trends and best practices in digital marketing and content.
• Excellent writing and editing skills.
• Ability to work in a team and manage multiple projects simultaneously in a dynamic and multicultural environment.
• Knowledge of content creation and management tools (Adobe Suite, CMS, etc.).
• Experience in supervising audiovisual production projects.
• Ability to analyse and report on content performance.
• Personal Qualities:
• Creativity and innovation.
• Attention to detail and thoroughness.
• Proactivity and initiative.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced and rapidly evolving environment.

About BYD UK:

BYD UK is the UK distributor of BYD Company Ltd, a China-based company and a global leading-edge provider of green energy technologies. BYD UK offers a range of electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD Group:

Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 900,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.