Senior Marketing Manager

YourPrime; Greater London; On-site; GBP 100,000 - 125,000

Job description

An innovative platform provider specialising in financial data analytics is seeking a Senior Marketing Manager to drive the positioning and promotion of its solutions for banks, commercial lenders, and accounting firms.

The company’s mission is to transform how financial institutions and service providers interact with financial data, making it more accessible, actionable, and impactful.

This role offers the opportunity to shape marketing strategies and drive the success of solutions that solve key challenges for lenders, banks, and financial service providers.

The Role

As a Senior Marketing Manager, you will be responsible for developing and executing marketing strategies that clearly communicate the value of the company’s financial data solutions to banks, commercial lenders, and accounting firms. You will work closely with Product, Sales, and Design teams to develop compelling messaging, support go-to-market efforts, and drive adoption and growth.

The ideal candidate will have experience in marketing within financial services, commercial lending, or accounting technology, with a strong understanding of the decision-making processes and challenges within these industries.

Responsibilities

• Develop product positioning and messaging that resonates with banks, commercial lenders, and accounting firms.
• Work with Product and Sales teams to execute impactful go-to-market strategies for new products and feature releases.
• Produce high-quality marketing materials, including white papers, case studies, and client success stories, tailored for financial institutions and service providers.
• Conduct competitive analysis to identify market opportunities and refine messaging.
• Partner with the marketing team to implement lead generation campaigns across digital advertising, webinars, and email marketing.
• Optimise campaigns to maximise ROI using tools such as Google Analytics and HubSpot.
• Design account-based marketing (ABM) campaigns, targeting high-value prospects in banking, lending, and accounting.
• Gather customer insights through feedback, surveys, and interviews to inform marketing strategies.
• Monitor competitors in the financial data, lending, and accounting tech space to maintain a competitive edge.
• Create content that supports Sales and Product teams, including product decks, technical overviews, and training materials.
• Equip Sales with tools and insights to effectively communicate the product’s value to banks, lenders, and accounting firms.
• Support product lifecycle activities, including updates, launches, and retirement strategies.

Qualifications

• 4–5 years of experience in marketing within financial services, commercial lending, or accounting technology.
• Proven success in creating and executing marketing strategies targeted at banks, commercial lenders, or accounting firms.
• Expertise in developing multi-channel campaigns, including ABM and content marketing.
• Strong storytelling and communication skills, with the ability to articulate complex financial and technical concepts in an engaging way.
• Experience with marketing platforms such as HubSpot or Marketo, and analytics tools like Google Analytics.
• Demonstrated ability to collaborate cross-functionally with Product, Sales, and Leadership teams.
• Familiarity with financial data analytics, commercial lending, or financial services sectors.
• Analytical mindset with a data-driven approach to decision-making.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Product Management and Marketing

Industries

Software Development