Jobs at Puma in Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

• Developa European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness
• Lead planning and buying of media campaigns across the regional and in the local areas
• Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level
• Allocate marketing budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.
• Lead ROI-Analysis and Research/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.
• Leverage and adapt global toolkits to regional channel/category specific toolkits
• Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution
• Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitor performance marketing (A/B testing, landing page suggestions, etc.)
• Manage agency relationships and ensure campaign delivery, pacing, and optimization
• Monitor and create media coverage reports, including the evaluation of the media equivalence value
• Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility
• Lead, build and develop a high-performing Media team

• Proven expertise in Media Strategy, Planning & Buying across regional and international markets, with the ability to translate global frameworks into impactful regional strategies.
• Strong budget management capabilities, ensuring effective allocation across channels and full‑funnel stages to maximize business impact.
• Advanced analytical skills, including ROI measurement, marketing effectiveness modeling (e.g., MMM), and performance evaluation across media and non‑media drivers.
• Hands‑on experience in digital and performance marketing, covering SEA, SEO, Affiliate, CRM, and scaling data‑driven campaigns.
• Proficiency with MarTech and CRM ecosystems to drive loyalty, personalization, and customer engagement initiatives.
• Demonstrated leadership in managing agencies and developing high‑performing teams, fostering strategic, analytical, and execution excellence.
• Highly structured, resilient, and effective in complex matrix environments, with strong ownership, adaptability, and a results‑driven mindset.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.