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Global Director, Marketing Excellence

At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier every day. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 16,000 stores in 29 countries, serving almost 9 million customers every day. In total, more than 150,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let's grow together!

Global Director, Marketing Excellence

Department: Marketing

Location: Laval, QC (4204 boulevard Industriel, H7L 0E3)

Current Hybrid work: 3 days at the office and 2 days remotely

Type of employment: Permanent, Full Time (40 hours)

Overview

At Couche-Tard and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We do not take ourselves too seriously, and do not engage in politics or bureaucracy. We value diversity and different ways of thinking and working.

The Global Marketing team develops strategies, plans, communications, campaigns and projects influencing all of our 27 Business Units across the US, Canada and Europe.

The Global Director of Marketing Excellence will lead this multifunctional team in budget planning, media strategy, social media and marketing effectiveness. This role will also be responsible for global agency relationships, contracts and Circle K’s global optimization project Fit to Serve.

In this role you will lead a shared service department with specialisms in media, performance marketing, marketing technology and social media. This role will also have embedded resource from the global data and analytics team and Insights team.

What You’ll Do

Want to start your career with us? Here's an overview of the main responsibilities of this position:

• Marketing Effectiveness: Responsible for the company’s understanding of the return on marketing spend. Coordinates with D&A team for annual project management and output.
• Global Media Oversight: Contract owner for Global Media and Digital relationships. Leads internal media teams and responsible for the company’s $75m global ad spend.
• Annual Budget Building: Responsible for “bottom up” budget planning and initiation of annual budget planning system.
• Global Marketing Optimization (Fit to Serve): Coordinates Global Marketing teams initiatives, targets and reporting.
• Global Social Strategy and Governance: Oversees the global strategy and governance for social media in conjunction with the Central Marketing Team (NA & Eur), Global Brand and Global Comms teams
• Marketing Technology: Responsible for coordinating Martech for Global Marketing with IT and bringing new in-housing initiatives into the teams (including Dynamic Creative Optimization)

What You’ll Need

We want you to join our team! Here's what we're looking for:

Education

• Bachelor’s degree in Marketing, Business or related field.

Experience

• Minimum 15 years advertising experience including social and digital platforms as well as traditional media channels.
• Experience working in a media or strategic marketing agency or working in a strategic marketing function.
• Strong project management in a complex environment, preferably in an international context.
• Budget and cost analysis experience.

Knowledge And Skills

• Knowledge of market research practices and statistical modelling techniques as it relates to developing marketing strategies.
• Understand customer journeys and how to influence them across multiple online to offline journeys from owned channels – in-store, mobile applications, websites and social media to 3rd party platforms websites, apps emails.
• In-depth digital marketing experience with an understanding of and background in DCO, A/B testing, programmatic advertising.
• Experience in social strategic planning across social platforms.
• BI/similar Sales reporting knowledge: ability to both apply and interpret data practically for use in real-world scenarios.
• Ability to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.
• Self-starter and comfortable working cross functionally and as part of a team.
• History of successful team management and mentoring (preferably in international environment)
• Maintain a positive team attitude and professional demeanor.

Language Skills

• Bilingualism required (French and English), both written and spoken, as the person will be called upon to serve English-speaking regions.

Why You Should Work Here

At Couche-Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you're not just getting a job – you're becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here's why you'll love working with us:

Benefits Package

• Group Insurance Program: Stay healthy and happy! Our plan provides you with the flexibility to choose coverage that best meets your needs and add optional insurance (health and dental care, long-term disability, life insurance, health spending account)
• Pension Plan: Plan for your future and retire with peace of mind with our pension plan, helping you build a secure financial future.
• Share Purchase Plan: Invest in your future and share in our success with our employee stock purchase plan, allowing you to become a shareholder of Couche-Tard/Circle K.
• Paid Time Off: Recharge and rejuvenate with paid time off, including vacation days, sick days, and personal days to help you maintain a healthy work-life balance.

Additional Perks

• Employee Discounts: Enjoy exclusive discounts on our products and services, making it even easier to fuel up and stock up on your favorite goodies.
• Training and Development: Grow your skills and advance your career with access to ongoing training and development opportunities, including workshops, seminars, and online courses.
• Recognition and Rewards: We celebrate our team's achievements and milestones with a range of recognition programs, rewards, and incentives to show our appreciation for your hard work and dedication.
• Mentorship Program: Take your career to new heights with our mentorship program, where seasoned professionals provide guidance, support, and valuable insights to help you reach your full potential.
• Scholarship Program: Invest in your education and future success with our scholarship program, available not only to our employees but also to their children. We're committed to supporting your lifelong learning journey and empowering you to achieve your academic and career goals.

INTERESTED? You are only a few clicks away from joining an exceptional company! Visit our careers page at https://workwithus.circlek.com/ca/en to submit your application. We can't wait to hear from you!

At Couche-Tard/Circle K, we're committed to fostering an inclusive and diverse workplace where everyone is treated with respect and dignity. We welcome individuals from all backgrounds and walks of life to join our team and contribute their unique perspectives and talents.

We thank all candidates for their interest in this position. Please note that only selected candidates will be contacted for further steps in the hiring process.

Couche-Tard / Circle K valorise la diversité et de l’inclusion et vise à créer un milieu de travail sain, accessible et gratifiant qui met en valeur la contribution unique de nos employés au succès de notre entreprise. En tant qu'employeur qui s'engage à respecter l'équité en matière d'emploi, nous encourageons les candidatures les plus diverses afin de pouvoir nous doter d’un effectif varié et représentatif de nos clients et des communautés que l’on sert. Des accommodements sont disponibles sur demande pour les candidats qui participent à tous les aspects du processus de sélection.

• Director

• Full-time

• Marketing and Sales
• Industries: Retail