Director, Marketing (AGF Capital Partners)

About AGF:

Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. Our companies deliver excellence in investing in the public and private markets through three distinct business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth.

About AGF Capital Partners

The AGF Capital Partners team is responsible for building a diversified alternatives business, focused on significant growth opportunities in the private equity, real assets, private credit, and liquid alternative sectors. Building on AGF’s existing alternatives and private markets experience, the team is tasked with developing and implementing a long-term strategic plan to build a multi-boutique alternatives business that will stand alongside AGF’s public markets business and expand the breadth of offerings and value proposition to our clients.

A small team, designed to be nimble and forward thinking, we operate with a flat structure and shared responsibility, with each team member working across a range of tasks and leveraging AGF’s breadth of resources on behalf of our affiliate managers.

AGF Capital Partners multi-boutique structure currently serves three affiliates:

• Kensington Capital Partners, a Toronto based mid-market private equity and venture capital asset manager with $2.6 billion of assets under management.
• New Holland Capital, a New York based multi-strategy, absolute return asset manager with US$5.5 billion of assets under management.
• AGF | SAF Private Credit Management, a joint venture with SAF Group, a Calgary based private credit manager, focused on mid-market direct lending in Canada.

AGF Capital Partners’ affiliate managers collectively manage approximately $12B in AUM across private equity, private credit, venture capital and hedge fund strategies.

About the Role:

The AGF Marketing and Product team is passionate about driving growth and delivering value to our clients, partners and shareholders. Our team is looking for an enthusiastic, creative and innovative leader to support the development and execution of AGF’s marketing initiatives, aimed at building awareness of the AGF Capital Partner business. The ideal candidate will have more than 10 years of financial services experience, ideally with an emphasis on the Investment and Alternatives industry.

The candidate excels at working in a high-performance culture, collaborating with multiple stakeholders including clients, prospects, investors and partners.Reporting to the VP Marketing, the Director will work closely with key stakeholders and leaders across multiple areas, including the broader Marketing & Product team, Sales and Investment Management as they develop and execute strategic marketing initiatives.

Success in this role requires strong project management skills and the ability to multi-task and support various marketing initiatives within the Marketing and Product team.

Your Responsibilities:

• In cooperation with key internal stakeholders, execute a cohesive and compelling marketing strategy to drive AGF’s Capital Partners business, building brand awareness, customer acquisition and retention.
• Work closely with Channel Marketing, Brand/Creative Services and Digital teams to develop programs that align with the company's business priorities including tactics across multiple platforms: digital, social, traditional and earned media.
• Develop performance objectives, measurement plans, and reporting methodologies that support our brand goals and develop data driven insights that will inform business decisions.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities and optimize marketing campaigns.
• Work collaboratively with cross-functional business partners including investment management, marketing, operations, legal, compliance and other teams, to deliver against the broader organization’s strategic objectives.
• Help lead and mentor a team of marketing professionals
• Overseeing marketing budgets, allocating funds effectively across different initiatives, and track ROI.

Your Qualifications:

• Excellent written and verbal communication skills, effective presentation skills
• 10+ years related experience in marketing, advertising, brand management or digital media
• Knowledge of marketing principles and trends, channel strategy, brand management and marketing technology
• Excellent people management skills, with the ability to coach junior members of the team.
• Ability to build relationships with teams across the organization, excellent interpersonal skills and work effectively with individuals across cultures, functions and levels of seniority.
• Knowledge of investment industry services and distribution channels is an asset.
• Highly organized and detail oriented, able to work towards deadlines.