Social Media Marketing jobs in Italy

We are seeking a highly motivated and experienced External Communications Executive to join our dynamic team. You will be responsible for developing and executing communication strategies that inform, engage, and inspire a diverse range of stakeholders and audiences aimed at enhancing our Group's external presence and reputation. You will collaborate with various internal departments and business teams to craft compelling external narratives, thought leadership, advertising, and social media communications, ensuring consistency in messaging and quality outcomes for brand promotional and tactical campaigns. This role requires strong content writing and project management skills along with daily work with a variety of internal stakeholders, graphic designers, web designers, performance and marketing team members, as well as external agencies.

• Support development of external communication strategies that align with the Group's values, objectives, and goals in order to build our brand awareness and reputation while expressing the positioning of our subsidiary companies to customers, partners, clients, community stakeholders, and investors.
• Streamline strategic external communication plans, thought leadership, editorial calendars, and activities for the Group's subsidiary companies across key industries and sectors. Partner with various teams and stakeholders to develop and implement effective outreach programs.
• Determine and document briefs for campaign messaging, PR content/collateral development, websites, social media posts, packaging, or other advertisements.
• Plan, create, and distribute regular external communications/advertising/promotional collateral such as press releases, external client success stories, case studies, speeches, newsletters/podcasts, website updates, social posts, videos, landing pages, email blasts, and announcements for different stages of the external comms/campaign funnel across a range of platforms (print, hoardings, events, and digital).
• Support in managing the company’s website and social media channels, ensuring that they are up-to-date, engaging, and informative for target audiences. Identify opportunities to increase and improve overall digital presence, external stakeholder engagement, lead generation, etc.
• Assist in organizing speaking engagements and public appearances for company executives.
• Plan, execute, and manage industry/promotional events including sponsorship opportunities.
• Monitor and analyze feedback from stakeholders plus media coverage to assess the effectiveness of communication efforts and make improvements as necessary.
• Train and support staff on effective communication practices and provide guidance on how to communicate in alignment with the company’s messaging and values.
• Support in maintaining relationships with media outlets, influencers, and other external stakeholders as and when necessary.
• Coordinate with freelance professionals and agencies to meet set deadlines and complete projects as and when required.
• Provide support during crisis situations to manage the company’s public image.

Qualifications :

• Bachelor's degree or higher in Marketing, Communications, Journalism, or a related field.
• Master's degree in Marketing, Communications, or Journalism.

Additional Information :

Experience:

Minimum:

• 2 years experience in Advertising, PR, and Corporate Communications.
• Experience working in a client-side role with a foundation of hands-on applicable experience.

Desired:

• 5 years experience in Advertising, PR, and Corporate Communications.
• Experience working in an agency across multiple brands and industries.

Skills & Abilities

• Excellent written and verbal communication skills (English).
• Good organizational skills with the ability to manage multiple projects.
• Professional proactive attitude with excellent time management and project management skills.
• Excellent interpersonal and teamwork skills.
• An intimate understanding of ATL and BTL campaign development best practices/guidelines.
• A strong understanding of brand development and multichannel marketing concepts.
• Comfort interacting with senior stakeholders and internal staff alike.
• Bilingual (English and Arabic) written and verbal communication skills would be a bonus.
• Strong analytical skills with a data-driven approach to decision-making.
• Strong persuasive skills.
• Excellent leadership skills.
• Proven track record of developing and managing multichannel campaigns.

Remote Work :

No

Employment Type :

Full-time