VP of Marketing

Ideals; United Kingdom; Remote; GBP 60,000 - 120,000

Job description

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:

Ideals Virtual Data Room : A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

Ideals Board : A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

The Role

Ideals is uniquely positioned to disrupt the industry. We are looking for a VP of Marketing (remote) to elevate our brand recognition, scale demand generation, and drive revenue impact through strategic and data-driven marketing execution.

This role is a unique opportunity to shape the brand narrative, optimize marketing performance, and spearhead expansion into new markets in a purpose-driven, high-growth SaaS organization. You’ll lead a high-performing global team and oversee all aspects of brand strategy and product marketing to position Ideals as a Tier 1 player in the VDR space.

Your leadership and cutting-edge marketing strategies will help us catalyze the world’s most important business decisions, redefining the dealmaking and corporate governance experience worldwide.

What You Will Do

• Own and execute product marketing strategy by defining positioning, messaging, and GTM plans for each product and market segment
• Leverage marketing research and data-driven insights to refine strategies, identify opportunities, and support decision-making
• Oversee digital and field marketing execution, ensuring alignment with pipeline and revenue objectives
• Develop and optimize lead generation and ABM programs to scale inbound demand and deepen engagement with strategic accounts
• Plan, execute, and measure multi-channel marketing and advertising campaigns to drive brand awareness and conversion
• Manage budget and resources efficiently to maximize marketing impact
• Oversee external agencies and vendors to enhance execution capabilities while maintaining cost efficiency
• Hire, develop, and lead a high-performing marketing team, fostering a culture of excellence
• Drive content and thought leadership programs through blogs, events, video, email, reports, and industry benchmarks
• Collaborate with sales, product, and customer success teams to ensure marketing efforts drive cohesive business growth
• Define and track clear ROI metrics to measure marketing effectiveness, optimize performance, and demonstrate direct business impact
• Ensure the sales team is equipped with high-impact assets and enablement materials to support pipeline acceleration

What We Look For

• 10+ years of B2B marketing experience (SaaS background preferred)
• 2+ years in a senior marketing leadership role within a fast-growing company
• Brand marketing portfolio with proven activation expertise across diverse channels and markets
• Hands-on experience in content, design, and growth initiatives
• Strong track record in scaling digital and field marketing programs to drive performance and revenue
• Solid understanding of demand generation and ABM initiatives
• Successful track of implementing marketing initiatives based on analytical and data-driven decisions
• Experience leading and developing remote, high-growth marketing teams
• Excellent communication, analytical, and problem-solving skills with a can-do attitude
• Fluency in English (C1+ level)

What We Offer

We highly value our people, so we will provide you with all the resources and support you need to succeed.

• Remote-first model with teams distributed globally
• Home office set up budget
• High-end laptop, monitor and any additional IT equipment needed
• Reimbursement of co-working space expenses
• Wellness budget to support physical and mental well-being
• Reimbursement of participation in sports competitions
• 25 business days of paid time off per year
• Unlimited health-related time off

For your growth

• Dedicated budget for leadership training and professional development activities
• Professional and self-development books and subscriptions compensation
• Ideals’ support of your passion as a speaker or writer
• Team-building offline events and leadership offsites
• Budget for local gatherings in global locations
• Generous internal referral program

Our Culture

Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Commitment and Excellence inspire us to set the bar high, achieve the most ambitious goals and push the limits further. Our diversity and different perspectives are the foundation of our success. Collaboration and Trust ensure that everyone has access to all the information, proactively shares thoughts, and leverages the teammates’ diverse opinions, experiences, and backgrounds. Both values help us to solve the most challenging problems. Care drives us to create a positive work environment and make everyone feel valued. We also stand for Idealers’ physical, mental, financial, and personal well-being and encourage a healthy lifestyle and active living.

Idealers work in a remote-first model, meaning we collaborate from anywhere – either home, cafe, co-working space, or one of our offices. Some roles may have specific location-based requirements, including in-office and client interactions. Despite being located across the globe, we stay connected through the latest tools and technologies, ensuring that everyone on our team feels surrounded by teammates and engaged with our common goals.

Ideals is an equal opportunity employer

Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.