Senior Content Marketing Manager

Pinpoint; United Kingdom; Remote; GBP 40,000 - 80,000

Job description

Senior Content Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: VP of Marketing

Description

Hey I’m Kristin, VP of Marketing at Pinpoint. We’re a high-growth, bootstrapped start-up selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

In 2025, content will be a pillar of our marketing strategy across digital marketing, events, and customer marketing. We’re hiring a Senior Content Marketing Manager to create compelling content that fuels marketing campaigns, celebrates customer success stories, and helps us stand out in a crowded market.

The fine print (but way more exciting)

• This is a remote role, but we’re looking for someone based in the UK who can attend in-person meetings, events, and training as needed.
• You’ll be our only dedicated Content Marketer—meaning you’ll get to own content, have variety in your work, and move quickly.
• Customer storytelling is a priority. You’ll regularly interview customers and turn their insights into case studies, guides, event speeches, and more.
• Speed matters. We expect you to move fast and produce high-quality content efficiently—case studies drafted within a week of interviews, 2-3 pieces of content published per week, etc.
• We need creativity, not clichés. This is a competitive space. We don’t win by doing what everyone else does—we win by standing out.

About the Role:

Your work will be a blend of customer storytelling, marketing content creation, and planning. A typical week might look like:

• Customer Storytelling (2 days per week)
  Interview customers who are doing exciting things with Pinpoint and turn their insights into compelling case studies, how-to guides, templates, videos, slide decks, and event presentations.
• Marketing Content Creation (2 days per week)
  Develop content that fuels marketing campaigns, including landing pages, newsletters, social media posts, and sales enablement materials.
• Planning & Collaboration (1 day per week)
  Manage the content calendar, track content performance, identify new storytelling opportunities from customer data, and collaborate with internal teams.

Your content will play a critical role in driving demo bookings, pipeline growth, and brand awareness among target accounts.

About You:

• 3+ years of professional writing experience, with hands-on writing—not just editing or project management
• Versatile writer—able to craft both long-form articles and short-form copy (social, email, landing pages)
• Strong interviewer—comfortable speaking with customers or subject matter experts and turning insights into compelling content
• Data-literate storyteller—skilled at weaving narratives from customer insights and data
• Project management skills—able to juggle multiple deadlines and move fast
• Conversational, engaging writing style—no corporate jargon, no fluff
• Curious and proactive—eager to ask questions, uncover great stories, and take action without overcomplicating things
• Fast-paced and adaptable—thrives in a high-growth startup where priorities shift

Bonus points if you:

• Have experience in a startup or fast-paced, high-output environment.
• Bring design or video skills to enhance content creation.
• Have used AI tools to streamline content production while maintaining high-quality standards.
• Understand digital marketing or demand generation principles.

What does success look like in this role?

• First 30 days: Complete onboarding, publish your first written pieces, and conduct your first customer interview with manager support.
• First 60 days: Expand into a broader range of content, show clear improvement in writing style and industry knowledge.
• First 90 days: Independently produce and publish a variety of content types with minimal edits, fully adopt our brand voice, and run customer interviews solo.
• First 6 months: Bring fresh ideas to elevate our content strategy, be seen as an expert, and serve as a resource for the wider team.

How will my performance be measured?

• Marketing impact – Our team drives demo bookings, pipeline growth, and brand awareness with key accounts. Your content will directly contribute to these goals.
• Speed & efficiency – For example, getting case studies back to customers for approval quickly to keep them engaged in the project.
• Content output – We'd expect a typical week to look like publishing 2 content pieces plus recycling them into social posts, sales deck slides, updates to internal documentation and training, and any other way of getting additional value out of the content.
• Performance metrics – We'll track the results of individual content pieces through metrics like email open/click rates, social media engagement, etc.
• Competencies – All Marketing team members receive quarterly reviews on expectations for competencies at their level, for example initiative and project management.

What We Offer:

We’re committed to being an exceptional workplace and company you are proud to work for. To that end, we offer some great benefits, including:

• Gold-plated healthcare: Enjoy the best medical, dental, and optical coverage money can buy. We've got you and your family covered for all eventualities
• Unlimited holidays: Everyone needs a healthy, happy, and productive life without restrictive holiday limits
• Mental health support: Unlimited and immediate access to counseling for any employees via Spill.
• Retirement matching: Competitive retirement plan to help you achieve your long-term financial goals.
• Remote-first culture: Work where you're most productive. As a remote-first team, we prioritize flexibility and trust.
• Meaningful equity: You’ll contribute to the team's success and deserve to share in it. To that end, everyone on our team gets a meaningful equity allocation
• Generous paid parental leave: To help support new parents in the workplace, we offer up to 16 weeks of paid leave
• Learning budget: Annual funds are made available to support both your personal and professional development
• Top-of-the-line equipment: We’ll set you up with the right tools to do your best work—starting with a MacBook Pro, 4K monitors, and the right software to get the job done
• A team that cares: You’ll be joining a team of intelligent, capable, and helpful people that want you to win, our clients to be wowed, and our business to grow