Senior CRM Manager

Tbwa Chiat/Day Inc; London; Hybrid; GBP 73,000 - 84,000

Job description

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

As Flo’s Senior Marketing Campaigns Manager (CRM), you’d be developing and executing a comprehensive campaign strategy to engage and educate millions of global users through email and push notifications, positively impacting their daily health and wellbeing.

Working closely with our technical CRM team, as well as the Product, Product Marketing and Content teams, you’d be building, launching and testing campaigns which align with Flo’s brand values, working on our most exciting and critical product launches, and helping to grow the business by resonating with a global active monthly audience of over 70 million people.

This is a leadership role for someone who’s comfortable operating at both a strategic and implementation level.

We’re looking for someone who’s passionate about female health, can mentor our Growth Marketing team and is excited by the opportunity to take user relationships to the next level in a period of rapid product & team growth.

Your Experience

Must have:

• Strong (usually 7+ years of) experience in B2C email marketing, including campaign creation, management, and optimization.
• Experience working in a B2C, app-first product organization.
• Proficiency in customer engagement platforms (e.g., Braze, Mailchimp, HubSpot, Marketo).
• Great stakeholder management skills, with the ability to work with Product, Growth Marketing and wider teams to take ownership in campaign leadership.
• Strong understanding of A/B testing, segmentation, and personalization strategies.
• Experience with analytics tools (e.g., Google Analytics, email platform reporting) to track and evaluate campaign performance.
• Excellent copywriting and editing skills, with an eye for detail.
• Strong collaboration skills, able to work effectively across functions and levels.
• Knowledge of email best practices, including deliverability, compliance (GDPR), and inbox placement.

Nice to have:

• Experience working in campaign management for health tech products. Reproductive health or other sensitive health topics is a plus.
• Previous work in a scale-up.
• 2+ years of management experience.

What you'll be doing

You'll be responsible for:

• Developing a strategy and calendar for marketing campaigns that can be rolled out across the growth and product teams.
• Develop, implement, and refine email marketing campaigns to foster customer engagement and loyalty.
• Collaborate with the product, content, and design teams to craft compelling email marketing content and visuals.
• Manage email lists, segment audiences, and deliver personalized campaigns that resonate with customers.
• Evaluate campaign performance and share insights, offering suggestions for continuous improvement.
• Stay informed on industry trends, tools, and email marketing best practices to continually enhance effectiveness.
• Ensure all campaigns adhere to GDPR and other industry regulations.
• Mentoring growth marketers across the company.

You'll be targeted on:

• Improve conversion rates from email and push notification campaigns.
• Increase customer engagement through improved open rates and click-through rates (CTR).
• Boost retention by designing and managing retention-focused email sequences.
• Optimize campaigns through A/B testing to enhance overall performance.
• Maintain a healthy email domain, low bounce rates and unsubscribe rates.
• Achieve a positive return on investment (ROI) from email marketing efforts.

Salary Range:

Lithuania - Starting from €4900 gross per month.

UK - Starting from £73,000 per year.

Salary ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

• A flexible working environment with the opportunity to come into the office and work from home.
• Company equity grants through Flo’s Employee Share Option Plan (ESOP).
• Paid holiday and sick leave.
• Fully paid female health and sick leave, in addition to holiday and regular sick leave.
• Workations - an opportunity to work abroad for two months a year.
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
• Career growth, progression, and learning development resources.
• Annual salary reviews.
• Unlimited free premium Flo subscriptions.
• A whole host of other benefits (health/pension/social schemes).

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence.