Senior CRM Manager

A leading UK retailer undergoing a major data-driven transformation is looking for a Senior CRM Manager to enhance customer engagement and loyalty.

THE ROLE:

As Senior CRM Manager, you will:

• Lead a team of three to develop and execute CRM strategies.
• Drive customer retention, loyalty, and in-store visits.
• Own customer lifecycle value and performance tracking.
• Work cross-functionally to align CRM with commercial objectives.
• Relaunch and refine the company’s loyalty programme.

YOUR SKILLS AND EXPERIENCE:

The Senior CRM Manager will ideally have the following skills and experience:

• Proven experience leading CRM teams and driving commercial success.
• Strong expertise in personalisation and customer loyalty programmes.
• Retail experience is a plus.
• Hands-on experience with Braze is a bonus, other ESP/CRM Platform if not.

BENEFITS:

• Salary up to £80,000 + bonus
• Opportunity to shape CRM strategy and lead a talented team

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail