Social Media Specialist-PLSMCM012

Job Title: Social Media Specialist

Location: Remote (Ability to work within specified time zones as needed)

Work Schedule: Flexible based on employer's needs, typically Monday to Friday.

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview:

We are looking for a creative and data-driven Social Media Specialist to lead our social media efforts across multiple platforms. The ideal candidate will be responsible for developing and executing content strategies, managing engagement, optimizing campaigns, and leveraging analytics to maximize brand reach and performance. This role requires a blend of creativity, strategic thinking, and technical expertise in social media management and digital marketing.

Key Responsibilities:

1. Develop and execute innovative social media campaigns across platforms such as YouTube, TikTok, Instagram, Facebook, LinkedIn, and Twitter.
2. Create, curate, and schedule engaging content, including text, images, and videos, that aligns with brand identity.
3. Monitor and engage with followers, responding to comments and messages in a timely manner to foster community growth.
4. Repurpose long-form content, such as YouTube videos, into smaller, engaging pieces for various platforms (experience with CapCut is a plus).
5. Analyze social media performance using tools like Google Analytics, MetaBusiness Suite, and SEMrush, providing actionable insights to optimize strategies.
6. Oversee paid advertising campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Ads.
7. Collaborate with marketing, design, and content teams to align social media strategies with broader business goals.
8. Stay updated on emerging social media trends, platform updates, and industry best practices.
9. Assist in developing and enforcing social media policies and guidelines to ensure brand consistency.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven experience managing social media accounts for a business across multiple platforms.
3. Strong understanding of social media analytics and experience using tools like MetaBusiness Suite, Google Analytics, and SEMrush.
4. Experience with paid media management across Meta, Google, TikTok, and LinkedIn.
5. Excellent written and verbal communication skills in English.
6. Ability to manage multiple accounts and meet deadlines in a fast-paced environment.

Nice to Haves:

1. Content Creation & Design: Experience with Canva, Adobe Photoshop, Illustrator, or Premiere Pro.
2. Video Editing: Experience using tools like CapCut for repurposing content across platforms.
3. Automation & Workflow Tools: Experience with Zapier, Airtable, or Make.com is a plus.
4. SEO & Content Marketing: Understanding of SEO principles to optimize content for search and engagement.
5. Project Management Tools: Familiarity with Slack, Trello, or other CRM/project management tools.
6. AI Integration: Experience leveraging AI tools like ChatGPT for content ideation and optimization.

Only candidates who achieve an 80% or higher score on assessments will be considered.