Senior Paid Media Buyer

Job Title: Senior Paid Media Buyer (TikTok)

Location: Remote (with some travel required)

Reports to: Chief Marketing Officer (CMO)

Compensation: $3,000 - $3,500

Working Hours: Mondays - Fridays, 9:00 AM - 5:00 PM EST

Company Vision: We believe in harnessing the power of creativity and data to inspire and connect with audiences globally. We strive to create a brand that not only resonates with consumers but also empowers the next generation of content creators. As we expand our presence on TikTok, we seek a visionary leader who is both strategic and innovative to drive our content strategy and creator engagement to new heights.

Role Overview: We are seeking an experienced and innovative Director of TikTok Marketing to lead our TikTok strategy across multiple CPG and eCommerce brands. This role will be pivotal in managing and optimizing TikTok ad campaigns, developing a robust content creation internship program, and driving significant growth in brand engagement and follower base on TikTok. The ideal candidate will have a deep understanding of TikTok's advertising ecosystem, a proven track record in influencer marketing, and the ability to lead a growing team dedicated to maximizing the platform's potential.

Key Responsibilities:

TikTok Ad Campaign Management:

• Plan, execute, and optimize TikTok ad campaigns across multiple brands, focusing on performance and ROI.
• Leverage TikTok's latest ad placements and initiatives to stay ahead of competitors and maximize reach.
• Collaborate closely with TikTok ad representatives and internal stakeholders to gain insights and access to new features, tools, and promotions.

Content Creation Internship Program:

• Develop and oversee a scalable internship program aimed at producing consistent, high-quality TikTok content.
• Achieve a target of 500 unique, high-quality TikTok videos produced monthly through the internship program.
• Ensure a minimum of 100 active unpaid interns producing content within the first 6 months.

Creator Rewards Program:

• Design and implement a rewards program to incentivize content creators to engage with and promote our products.
• Launch the rewards program with a participation rate of 75% among content creators within the first 3 months.

Creative Strategy & Content Development:

• Develop and implement creative strategies for TikTok content that align with brand goals and resonate with target audiences.
• Monitor and analyze successful campaigns from other brands and apply insights to our content creation process.
• Work with the marketing team and external creators to produce high-quality user-generated content (UGC), creator-generated content (CGC), and influencer campaigns.

Creator Outreach Expansion:

• Expand the creator outreach team size by 50% within the first 6 months.
• Recruit, train, and lead a growing team dedicated to building relationships with TikTok influencers and content creators.

Engagement and Follower Growth:

• Maintain an average engagement rate of 15% across all TikTok content.
• Drive a 200% increase in TikTok followers within the first 12 months.
• Generate at least 3 viral hashtags per quarter with over 1 million uses each.
• Facilitate at least 5 collaborative TikTok campaigns per quarter with other brands or creators.

Cross-Platform Integration:

• Ensure 75% cross-promotion of TikTok content across other social platforms.
• Strategize and execute content ideas and product features that are likely to go viral, leveraging TikTok’s unique platform dynamics.

Budget Management & Optimization:

• Take ownership of campaign budgets, proactively adjusting spend based on performance metrics and KPIs to optimize results.
• Generate a campaign ROI of at least 300% on all TikTok marketing initiatives.

Analytics & Reporting:

• Regularly track and analyze campaign performance, using data to drive continuous improvement and optimization.
• Provide detailed reports and insights to the Marketing Managers/Directors and CMO, highlighting key metrics, successes, and areas for improvement.

What Success Looks Like: Success in this role will be defined by the ability to build a thriving ecosystem of content creators who consistently produce engaging and high-quality content. The Director will have successfully developed and scaled a content creation internship program, resulting in a steady stream of user-generated content that aligns with our brand voice and values. By driving significant follower growth and ensuring that our TikTok accounts are trendsetters in the social media space, the Director will solidify our position as a leading brand on TikTok.

Primary Activities:

1. Develop and Oversee Content Creation Internship Program: Design, launch, and manage a scalable internship program focused on producing consistent, high-quality TikTok content.
2. Design and Implement Creator Rewards Program: Create an attractive rewards system to incentivize content creators to engage with and promote our products.
3. Expand Creator Outreach Team: Recruit, train, and lead a growing team dedicated to building relationships with TikTok influencers and content creators.
4. Strategize TikTok Content: Develop and execute a comprehensive content strategy that ensures daily high-quality posts aligned with current TikTok trends.
5. Analyze Data and Optimize Performance: Continuously track performance metrics, making data-driven decisions to optimize content and engagement strategies.

Key Skills:

1. Leadership and team management.
2. Strategic thinking with a focus on growth and innovation.
3. Expertise in TikTok content creation and trend analysis.
4. Strong data analysis and interpretation skills.
5. Excellent communication and interpersonal abilities.
6. Creative problem-solving and adaptability.
7. Knowledge of social media marketing strategies.
8. Ability to manage multiple projects simultaneously.
9. Proficiency in using social media management tools.
10. High level of creativity and originality.

Role Requirements:

1. Proven experience in social media marketing, with a focus on TikTok.
2. Experience in developing and managing internship or similar training programs.
3. Demonstrated success in growing social media followings and engagement.
4. Strong understanding of influencer marketing and creator management.
5. Bachelor’s degree in Marketing, Communications, or a related field.
6. Excellent project management skills.
7. Ability to thrive in a fast-paced, dynamic environment.
8. Experience with data analytics and performance tracking.
9. Previous experience in a leadership role within a marketing team.
10. High degree of self-motivation and the ability to inspire others.