Principal Product Marketing Manager

About Azion

We are a global leader in the application and security industry. Our platform allows companies to operate with agility, reducing latency and increasing the reliability of their applications. We are focused on simplifying application building and looking for passionate and innovative individuals to join our team!

At Azion you will have the opportunity to develop and be connected to cutting-edge technology, immersed in a culture centered on innovation and a high-performance team, unlocking new possibilities and working with the future of technology.

About the position

We are seeking a Principal Product Marketing Manager to lead the development and execution of our product messaging and positioning, go-to-market (GTM) strategy.

In this role, you will be responsible for product and company messaging, and competitive positioning, website messaging, sales presentations helping to shape how Azion communicates the value of our platform to customers, analysts, and the broader market. You will work closely with Marketing, Product, Sales, and Demand Generation teams to craft compelling narratives and ensure market success.

This is a senior and highly independent role, ideal for a strategic marketer with deep experience in technology companies, particularly in cloud computing, cybersecurity, and developer-focused platforms.

Main challenges

• Develop and execute product positioning and messaging that differentiates Azion in the market.

• Own the copywriting and content strategy for Azion's website, ensuring clear and compelling communication of our value propositions.

• Create and refine sales enablement materials, including decks, battlecards, whitepapers, and one-pagers.

• Collaborate with Demand Gen and Growth teams to drive campaign messaging and content for lead acquisition and customer engagement.

• Partner with Product Management to translate technical capabilities into business value for different personas (developers, security teams, executives).

• Conduct competitive analysis and market research to refine Azion's positioning.

• Support analyst relations with clear and impactful messaging on Azion's differentiation and industry leadership.

• Work closely with leadership to refine and scale Azion's GTM strategy.

Requirements

• Experience in Product Marketing within technology companies (cloud computing, cybersecurity, networking, developer platforms, or related fields).

• Proven ability to develop messaging, positioning, and content for B2B technology products.

• Experience building technical marketing content.

• Excellent writing and communication skills in English.

• Experience in creating website copy, sales presentations, and thought leadership content.

• Strong project management skills with the ability to work independently and cross-functionally.

• Data-driven mindset with experience in market analysis, competitive research, and performance measurement.

Differentials

• Experience in Edge Computing, Web Security, or Cloud Infrastructure.

• Background in developer-focused products or experience working with engineering teams.

• Familiarity with GTM strategies, demand generation, and sales enablement.

Benefits and Azion Way of Life

• CLT hiring model;

• Health and dental plan;

• Flexible VR and VA (Flash Card), including during vacation periods;

• Transport voucher without payroll deduction;

• Annual internal hackathons;

• Mobility allowance (additional amount for travel);

• Freestyle (incentive to customize the workstation);

• Platform for language courses (English and Spanish);

• Stock options (according to policy);

• Birthday day off;

• TotalPass;

• Flexible working hours (really flexible);

• Nomad program to work from anywhere for up to 3 months a year;

• Annual international exchange program.

FlexWork Model

We offer a FlexWork model that prioritizes acculturation and collaboration. For the first three months, you will work on-site in the local office, an essential step in building solid relationships and a genuine connection with our values and culture. We believe that this initial immersion not only strengthens the team, but also boosts creativity and innovation.

After this period, you will have the possibility to apply for the hybrid model, working on-site at least three times a week. This approach balances interaction in person and autonomy, creating a dynamic and productive working environment.

At Azion, all applications are welcome, regardless of gender, sexual orientation, age, pregnancy, disability, ethnicity, color, country of origin, or religion. We believe that an inclusive environment contributes to our success and that respect is present in all our relationships.

Come and join our team! We look forward to getting to know you and walking a path of success in technology together!