Paid Social Specialist

Role Type: Full Time, Contract position

The paid social specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients. He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we’re delivering results.

Responsibilities Include:

• Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
• Understand client ICP and how to speak to them.
• Create ad headlines, ad copy, image overlay copy, and CTAs.
• Write creative briefs that include clear messaging tracks, A/B tests, and goals for the creative. Then send to the creative agency and provide feedback and direction until assets are finalized.
• Maintain a repository of successful ad copy for all client verticals.
• Setup, optimize, and manage ongoing ad campaigns.
• Run monthly split tests for each campaign to continually improve performance.
• Perform weekly account audits and identify areas of improvement.
• Conduct campaign optimization tasks throughout the campaign lifecycle.
• Monitor product feeds.
• Report on results of paid social campaigns including click-through rates, revenue, etc.
• Forecast, suggest, and manage budgets and budget pacing in multiple paid social campaigns.
• Provide outstanding customer service.

Required Skills:

• Results & deadline driven.
• Excellent written & verbal communication.
• Proven track record of delivering year-over-year growth for ecommerce brands.
• Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.).
• Being personable – able to build relationships with team members.
• Strong presentation skills.
• Able to manage the workload independently.

Experience:

• Minimum of 3 years of paid social experience.
• Minimum of 2 years working on ecommerce brands.
• Minimum of 2 years experience working remotely.

Communication Expectations:

• Communication will take place primarily through email, video conferences (Google Meet), and Google Chat.
• Be available from 9-5pm Mountain Standard Time.