Media Specialist

Job Description

Position : Media Specialist

Reports to : Publicity Lead

Role

This position will be responsible for supporting the Publicist on the back-end. Direction will come directly from the Publicist or Department Head, to include direction, training, and support. As a Media Specialist you will perform various administrative tasks, including answering emails and scheduling meetings. For this role, a strong Internet connection is required, along with experience using communication tools like Zoom and Slack. Ultimately, you should be able to handle administrative projects and deliver high-quality work under minimum supervision.

Responsibilities

• Manage media opportunity client alerts through AE’s inbox.
• AE Metrics - weekly (media opps & pitches nos. to the Publicist)
• Audit File - weekly Friday & Monday to send to HD
• Update Scorecard - (MWF - add the scorecard to daily slide)
• Update Huddle Slides (Calendar for client calls & interview & Monthly client interview)
• Communicating via email, messaging, and video calls
• Scheduling interviews on Google calendar and if applicable, outlet’s guest booking form.
• Industry research.
• Building, maintaining, and reaching out to contact lists
• Managing client awards.
• Pulling Press Release Metrics with Newswire and logging in media tracker.
• Updating client metric spreadsheet weekly.
• Assisting with client updates and reports through outbound emails.
• Prepare Client Call Agendas
• Update AE Metrics - due every Friday EOB
• Ensure all of your active clients have a monthly report email written
• Ensure all of your active clients have a coverage book made of all live links
• Media and Client Coordination
• Create Reports and Summaries
• Sending media opportunities to clients
• Sending mail merges
• Weekly update of Product Request File Tracker
• Monitor Live Links on the Product Request File Tracker
• Create PR Scoreboard every 1st week of the month
• Set up Google Alerts
• Set up Cision Alerts
• Set up Cision Dashboard for all Clients
• Updating time study
• Sending live links to clients
• Manage HARO, send to slack Channel those relevant topics
• Update Trackers
• Monthly assessment every end of the month
• Sending pitch in PodMatch & MatchMaker
• Conducting Research and Competitor Analysis.
• Creating Media and New Business List
• Scraping Lists
• Editing Graphics
• Creating Slides for presentation.
• Create Media Trackers for New Clients.

Results

• Work through with our Account Executive(s) to manage the various ongoing public relations projects with the agency.
• Strong written and verbal communication, administrative and organizational skills.
• Ability to maintain a realistic balance among multiple priorities.
• Ability to work independently on projects and must be able to work under pressure at times to handle a wide variety of tasks and time management.
• Ensure we are always aware and up-front on Media Opportunities and Live Links.

Requirements

• Prior demonstrated experience within an Executive Assistant role.
• Excellent written and verbal communication skills and able to communicate effectively.
• Excellent attention to detail.
• Can work in Eastern Time Zone
• Good analytical and listening skills.
• Motivated, energetic with a can do attitude.
• Helpful and supportive spirit. Problem solver.
• Professional attitude and presentation.
• Ability to prioritize conflicting deadlines.
• Ability to work autonomously, employ initiative to find solutions, prioritize and exercise discretion.
• Knowledge of Google applications and managing calendars.
• Excellent organizational and administration skills.
• A proactive and flexible approach to work.
• Be self-motivated
• Ability to manage confidential information
• Good project and time management skills
• Knowledge of online tools such as Slack, Cision.
• Knowledge of social networking and marketing
• Ability to manage multiple priorities and meet deadlines
• Good business communication skills for dealing with clients
• Have a desire to serve and looking for ways to help people
• Ability to identify and solve problems before they reach critical stage
• Knowledge of online file sharing & storage devices such as Dropbox, OneDrive or Google Drive

This position pays USD 630 on a monthly basis.