Marketing Specialist

Mission

The Marketing Specialist will be part of our global marketing team; supporting and contributing to improvements in content, lead generation, and the overall marketing strategy. Support for ongoing public relations, partner management, and global event management. English Marketing content creation. Learning about SaaS, IoT, Embedded topics, understanding Toradex unique values. Email Marketing and Lead Nurturing. Build and optimize marketing triggered email programs to increase activation, engagement, and retention, by using industry best practice techniques. Increasing email engagement using A/B tests/experiments. Social Media Marketing. Stay up-to-date and report on the latest social media trends & industry news, sharing updates with the larger Marketing team. Help create compelling social media content to attract, engage and retain our target audience.

Toradex’s Brazil office hosts parts of the Global Sales, Marketing and R&D teams, composed of several engineers working on diverse tasks with global reach. Toradex teams are mission-oriented, high-performing, collaborative, and empowered to.

Content Creation for Lead Nurturing and Email Marketing:

• Draft compelling content for lead nurturing campaigns and email marketing initiatives.
• Tailor messaging to target audience segments and leverage storytelling techniques to drive engagement and conversions.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness, engagement, and followers across various platforms.
• Create and curate relevant content, including posts, images, and videos, and monitor social media channels for trends and opportunities.

Webinar Management:

• Help manage the execution of webinars aimed at educating leads, customers, and partners about Toradex’s products and solutions.
• Collaborate with subject-matter experts to develop webinar content and ensure smooth delivery of presentations.
• Monitor webinar performance metrics and work toward optimizing future webinar strategies and content development.

Maintain Monthly Newsletter:

• Curate and create engaging content for our monthly newsletter to keep our audience informed about company updates, product releases, industry news, and events.
• Coordinate with teams to gather relevant information and ensure timely delivery of the newsletter.

Maintenance of Reports:

• Compile, analyze, and maintain reports on global events, communication metrics, including newsletter performance, webinar attendance, email engagement, and social media metrics.
• Provide insights and recommendations based on data analysis to optimize communication strategies and achieve marketing objectives.

Proficiency with HubSpot:

• Utilize HubSpot platform for email marketing, lead nurturing, and campaign management.
• Leverage HubSpot's features to automate processes, segment audiences, track performance metrics, and optimize marketing initiatives for maximum efficiency and effectiveness.

Leveraging Industry Best Practices:

• Stay informed about industry trends, emerging technologies, and best practices in B2B marketing.
• Continuously research and implement innovative strategies to improve marketing tactics and achieve competitive advantage.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-4 years of experience in communication, marketing, or a similar role.
• Proven experience in managing newsletters, webinars, email marketing, social media platforms, report maintenance, and proficiency with HubSpot.
• Excellent written and verbal communication skills in English.
• Strong organizational skills and attention to detail.
• Ability to work independently as well as part of a collaborative team.
• Familiarity with marketing automation tools and platforms is a plus.

Important Information Before You Apply

• The whole process, including interviews, will be conducted in English. When submitting your resume, please make sure you select the English version before you submit.
• The job location is Campinas/SP – Brazil.
• Toradex will not be sponsoring Visas or overseas relocation.
• The job is hybrid model, we expect employees to be 80% of the time in the office.

Benefits

• Meal/food Voucher - FLASH Card.
• Full Health and Dental Plan - BRADESCO (Employee + 3 directly dependents).
• Competitive salary.
• Birthday day off.
• Life insurance.
• Total Pass (For Gym).
• Sesc agreement.
• Decompression space.
• Refer a friend program.
• Agile, globally oriented and inter-cultural corporate culture.
• Variety of knowledge sharing, training and self-development opportunities.
• The opportunity to play a key role in shaping your own work processes and your work environment.
• Contemporary employment conditions, modern office space and a flexible working environment.
• Opportunities for your personal development.