Marketing Manager - SaaS

OPTEL. Responsible. Agile. Innovative.

Do you want to make a difference by contributing to the development of a leading eco-socio-responsible company?

Thanks to three decades of experience, the expertise and creativity of our people and our innovative technologies, the OPTEL group is one of the world's largest suppliers of digital tracking and tracing systems for the supply chain. Supply to the world.

OPTEL offers a growing number of industrial sectors (pharmaceuticals, agri-food, cosmetics, medical devices, mines and contaminated soils), digital traceability solutions and innovative vision systems allowing:

• Ensure regulatory compliance;
• Optimize operational efficiency;
• Create smart supply chains.

A company whose head office is located in Quebec City and with facilities on several continents, OPTEL has distinguished itself for 30 years by its innovative and responsible vision.

As a certified B-Corp company, OPTEL is part of a vibrant global movement of companies eager to use the power of business to make our world a better place. As such, our mission can be summed up as follows: To be recognized as a socially responsible leader who uses and develops transformative technologies to build a better world. Our traceability experts design and deploy ISC (supply chain intelligence) solutions to support companies in their efforts to increase the transparency and efficiency of their supply chains.

SUMMARY

As the Marketing Manager for Optchain, OPTEL's supply chain sustainability software, you will play a critical role in driving data-driven, demand generation strategies that directly contribute to revenue growth. You will be responsible for leading high-impact marketing campaigns that elevate Optchain’s SaaS offerings, optimize market positioning, and accelerate the go-to-market strategy. This position emphasizes using analytics and performance metrics to craft digital campaigns that boost brand visibility, generate high-quality leads, and nurture prospects through the sales funnel to conversion. This role reports to the Marketing Director.

RESPONSIBILITIES

Marketing Strategy & Planning:

• Lead the creation, execution, and communication of comprehensive marketing strategies and action plans aligned with business objectives and product positioning for Optchain.
• Define customer personas to guide targeted strategies.
• Manage marketing budgets allocated for campaigns and events.
• Provide continuous market and competitive analysis to refine strategies and maintain a competitive edge.

Campaign Management & Execution:

• Design, manage, and optimize multi-channel marketing campaigns (digital, social media, email, events, and webinars) to drive lead generation and customer acquisition.
• Oversee the production of marketing materials, including case studies, blogs, brochures, and ads, ensuring consistency with Optchain’s value proposition and SEO best practices.
• Collaborate closely with sales and SDR teams to optimize lead handoff, nurture Marketing Qualified Leads (MQLs), and track the pipeline from MQL to closed opportunity.

Content Management & Creation:

• Oversee Optchain’s website content and ensure it is up-to-date, SEO-optimized, and aligned with ongoing campaigns and product launches.
• Collaborate with product management to create blogs, success stories, and feature launches.

Performance Measurement & Optimization:

• Define and monitor key performance indicators (KPIs) such as MQL-to-opportunity conversion rates, campaign ROI, and customer acquisition costs (CAC).
• Monitor and analyze the lead attribution model to identify the most effective lead sources and channels, using insights to optimize marketing efforts.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of experience in marketing in a SaaS environment.
• Strong understanding of digital marketing channels, including SEO, SEM, and marketing automation tools (e.g., Salesforce, Pardot).
• Experience managing CRM platforms and nurturing lead pipelines.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Fluency in English (speaking and writing).

Advantages and benefits

• Flexible work schedules;
• Remote working mode;
• Competitive compensation;
• Healthcare plan;
• Meal allowance;
• Wellhub;
• Employee Assistance Program (EAP);

EQUAL OPPORTUNITY EMPLOYER

OPTEL is an equal opportunity employer. We believe that diversity is essential for fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process, where each candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, every employee's unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.