Marketing Coordinator (Paid Media)

We are looking for a dynamic and results-driven Marketing Coordinator to join our team in Brazil.

We are a tight knit local team responsible for everything that goes live to our customers in Brazil. As a Marketing Coordinator, you will be responsible for implementing and executing online and offline paid media and marketing initiatives to acquire customers to Betsson Brand’s Website. You will collaborate with internal central teams and agencies to continuously improve the overall marketing campaigns and ensure alignment with CRM and Organic/Earned Media initiatives.

WHAT'S IN IT FOR YOU?

You'll get the opportunity to work at a market leader within the online gaming industry, in a hybrid work model based in São Paulo City, but in the international environment of Betsson.

When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. Working in one of the biggest online gaming companies, you will get first-hand experience on what it is that drives a successful company forward.

YOU'RE GOOD AT

• Native Portuguese. Fluent in English reading and writing. Spanish is a plus.
• A passion for digital marketing, ideally with an academic background, working for a digital or e-commerce/digital sales company.
• Must be a self-starter, highly organized, detail-oriented, and a strong communicator.
• Excellent time and task management skills.
• Experience or Google certified in using Google Analytics, ability to generate reports, understand and report on digital site metrics.
• Proficient in Microsoft Office, especially Excel.
• Interested in Sports. Experience in online gaming will be considered an asset but not required.

A FLAVOUR OF WHAT YOU'LL BE DOING

The main responsibilities include but are not limited to:

• Based in São Paulo, you will be the link between the Brazil team and the central hubs in Bogotá and Malta. You will cooperate with central teams to ensure a 360 approach to campaigns.
• You will be responsible for all Paid Media of Betsson Brazil, assuring alignment and optimization of paid media channels and agencies.
• Your key metric will be new customers. You will own the customer acquisition for Brazil, responsible for key digital metrics of the campaigns.
• Responsible for Sportsbook campaign calendar, guaranteeing the execution of the Brazilian football calendar and the alignment between marketing campaigns and global and regional initiatives (sponsorships).
• Execute the campaign by briefing the design team and coordinating cross-team members and suppliers to ensure that all parties are on track with campaigns.
• Manage and control Brazil's marketing budget, reports, and payments at Posystem.

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognize it may not be for the faint-hearted, but if you’re a go-getter, initiator, and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

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