Marketing Campaign Manager - Remote

About Us

At Zyte, we eat data for breakfast and you can eat your breakfast anywhere and work for Zyte. Founded in 2010, we are a globally distributed team of over 250 Zytans working from over 28 countries who are on a mission to enable our customers to extract the data they need to continue to innovate and grow their businesses. We believe that all businesses deserve a smooth pathway to data.

For more than a decade, Zyte has led the way in building powerful, easy-to-use tools to collect, format, and deliver web data, quickly, dependably, and at scale. Today, the data we extract helps thousands of organizations make smarter business decisions, secure competitive advantage, and drive sustainable growth. Over 3,000 companies and 1 million developers rely on our tools and services to get the data they need from the web.

About the role:
You will be developing different types of campaigns that include inbound, outbound ABM, nurture, demand generation, and brand to drive demand for Zyte’s products and services. Besides strategizing, you will also be responsible for creating and gathering all campaign assets and resources, and liaising with team members & agencies to deliver your campaign results.

You will be responsible for briefing the Product Marketing team, Paid Manager, Agencies, and Design teams about the campaign requirements. You will devise strategy, drive the implementation of campaigns, report on results, and maintain budget.

Responsibilities:

1. Work with Product Marketing to determine quarterly themes.
2. Create quarterly integrated marketing campaigns to hit MQL/SQL/PQL targets based on market segments or themes to gain new customers and build repeat business including inbound, outbound ABM, nurture, demand generation, and brand.
3. Develop a deep understanding of the buyer persona.
4. Devise B2B content marketing campaigns across social media including whitepapers, webinars, blog posts, videos, and infographics.
5. Organize trade shows, exhibitions, and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators, and printers.
6. Manage the execution, monitoring, measurement, and reporting on all campaigns and their success.
7. Ensure campaign implementation follows organizational and legal guidelines.
8. Improve and iterate on campaigns using data-driven insights, feedback to product marketing so the themes can be iterated.
9. Brief and oversee the work of internal and external agencies, such as designers, animators, and videographers, who will deliver much of the campaign activity.
10. Work within a budget and get pre-approval to overspend.
11. Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
12. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Maintain regular measurement of the ROI of campaigns through to revenue.
13. Collect and use data to inform new campaigns and the evaluation of existing campaigns.
14. Keep abreast of current trends in marketing and in our industry niche.

1. 4+ years of marketing qualification or equivalent experience.
2. Understanding of SaaS marketing principles.
3. Experience in multi-disciplinary marketing teams.
4. Experience in managing multiple stakeholder interests.
5. Experience managing external agencies and partners.
6. Experience in Google Analytics, Hubspot, Clearbit, Salesforce.
7. High level of English language fluency both written and spoken.
8. Copywriting skills.
9. Converting marketing campaign metrics into reports and insights.

1. Become part of a self-motivated, progressive, multi-cultural team.
2. Have the freedom and flexibility to work from where you do your best work.
3. Attend conferences and meet with team members from across the globe.
4. Work with cutting-edge open source technologies and tools.