Head Of Marketing & Operations For Dtc E-Commerce Brand

Head of Marketing & Operations for DTC E-commerce Brand

About Us

We are a successful niche pet product brand generating $3M in annual revenue, with a dedicated team of 4-6 employees. Our products are sold internationally across multiple sales channels, serving pet owners who value quality and innovation. We're seeking a hands-on leader to take full ownership of marketing and operations to drive the next phase of our growth.

Position Overview

We're looking for an entrepreneurial professional who combines strong digital marketing expertise with solid operational management skills. The ideal candidate will treat the business as their own, managing everything from strategic growth initiatives to day-to-day operations, while maintaining our commitment to product quality and customer satisfaction.

Key Responsibilities

Strategic Leadership & Growth

• Develop and execute comprehensive business strategies to drive sustainable growth.
• Identify and pursue new market opportunities and sales channels.
• Build and maintain relationships with key partners and stakeholders.
• Lead product development initiatives based on market research and customer feedback.

Digital Marketing & Sales

• Direct multi-channel marketing strategies across various platforms.
• Optimize digital advertising spend and ROI.
• Oversee content strategy and brand positioning.
• Manage relationships with marketplaces and sales platforms.
• Drive international market expansion.

Operations & Administration

• Oversee all aspects of daily business operations.
• Manage international supply chain and inventory logistics.
• Ensure compliance with regulations across multiple jurisdictions.
• Maintain financial health through budgeting, forecasting, and cash flow management.
• Handle legal and administrative requirements for cross-border trade.
• Supervise and optimize fulfillment operations.

Team Leadership

• Lead, mentor, and grow a small but mighty team.
• Foster a positive company culture.
• Make strategic hiring decisions.
• Develop and implement team KPIs and performance metrics.

Required Qualifications

• 3+ years of experience in ecommerce or internet marketing.
• Proven track record of driving business growth through digital channels.
• Strong understanding of international ecommerce operations and regulations.
• Experience managing multi-channel sales (Amazon, direct-to-consumer, retail).
• Financial acumen and experience with P&L responsibility.
• Excellence in team leadership and development.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Experience in the pet industry or consumer goods.
• Direct response copywriting skills.
• Background in marketplace optimization (Amazon, Chewy, etc.).
• International business experience.
• Understanding of supply chain management.
• Experience with inventory management systems and ERP software.

Personal Qualities

• Entrepreneurial mindset with strong ownership mentality.
• Results-driven with excellent execution capabilities.
• Strategic thinker with attention to detail.
• Adaptable and comfortable with ambiguity.
• Excellent communication and interpersonal skills.
• Self-motivated and independent worker.

What We Offer

• Opportunity to run and grow a successful business with significant autonomy.
• Competitive base salary with performance-based incentives.
• Potential for equity participation.
• Flexible work arrangements.
• Comprehensive benefits package.
• Opportunity to shape the future of a growing brand.

Location

Remote work, location independent.

The ideal candidate will be someone who can take full ownership of the business, driving both strategic growth and managing day-to-day operations with excellence. This is a unique opportunity for an entrepreneurial leader to take the reins of a successful business and guide it through its next phase of growth.

How to Apply (Important)

• Step 1: Take 30 minutes of focused time to do our problem-solving test here.
• Step 2: Apply here with your CV.