Growth Operations Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview

This role will be driving key growth initiatives through cross-functional collaboration. As the driving force behind user acquisition and retention, the team works closely with Product and Marketing to define the core strategy and value proposition, implement promotional campaigns, optimize pricing strategies, and enhance growth-related product features. The ideal candidate will play a key role in shaping the growth team, leveraging data-driven insights, and pioneering innovative approaches to expand the company user base.

Role Responsibilities

• Develop and execute user growth strategies, leveraging pricing optimization, promotional activities (e.g., new user incentives, targeted campaigns), and in-app communication strategies to drive new customer acquisition and retention. Continuously track and analyze key metrics (e.g., new user volume, retention rate, and repeat order behavior) to refine strategies.
• Lead cross-functional execution of growth initiatives, working closely with Marketing, Product, and Operations teams to ensure seamless implementation of pricing strategies, promotional campaigns, and in-app communications. Utilize tools such as banners, pop-ups, and push notifications to maximize campaign impact.
• Drive product-led growth by collaborating with the Product team to optimize growth-related product features and traffic entry points. Conduct competitor research, analyze user feedback and data, and explore new product capabilities to enhance user acquisition and engagement.
• Shape the core strategy and value proposition, making essential strategic decisions that define the business’s long-term success.

Role Qualifications

• 5+ years of work experience, including at least 2 years in growth or user operations at a tech company.
• A data-driven mindset, with strong analytical skills and the ability to track key performance metrics, extract actionable insights, and optimize strategies accordingly.
• Excellent logical thinking and communication skills, ensuring seamless collaboration with cross-functional teams.
• Fluency in English, with the ability to use it as a working language.
• A goal-oriented, self-driven approach, with the adaptability to thrive in fast-changing environments and execute at scale.
• A strategic and entrepreneurial mindset, with the ability to drive decisions that shape the business’s value proposition and long-term success.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms