Gerente Sênior Marketing & Times Ágeis - Oncologia (Sede: São Paulo/SP)

This role, reporting to the Category Lead, will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment at the right time, at the right place. This task includes owning brand strategies; collaborating with Regional, Global, and cross-functional stakeholders to tailor tactics for the market, and identifying opportunities to accelerate treatment access to patients. This Lead is responsible for managing the Commercial SME team and ensuring that all activities are conducted and implemented in accordance with the company policies and SOPs, values, and global guidelines, as appropriate.

Key Responsibilities

• Partner with finance on operational planning target definition, for revenue and direct marketing expenses, as well as LEs.
• Develop and implement marketing plan and strategy.
• Adapt and implement Global/Regional strategic guidance & promotional materials.
• Boost our marketing wow thought OC data-driven mindset.
• Guarantee breakthrough experiences implementing GLOCAL campaigns (reuse).
• Drive branded & unbranded CFC strategic capabilities (specialty focus & cross TA).
• Establish therapeutical areas collective advantages opportunities & CFC mindset.
• Drive voice of customer insights.
• Drive segmentation of audiences across markets to optimize messaging and GTM plans.
• Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts.
• Collaborate with CMAO organization to deliver breakthrough science.
• Lead efforts to develop or adapt innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience.
• Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions.
• Shape and lead the development of rapidly created agile and modular content using available tools.
• Use streamlined content testing and actively identify gaps to inform new content development.
• Embed foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjust engagement approach based on new insights.
• Adopt best practices for leveraging go-to-market solutions in HCP/XF engagement.
• Provide feedback and share voice of customer to internal partners for solution evolution.
• Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timelier.
• Drive brand strategy and interactions, leveraging customer insights along the journey.
• Adopt best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards).
• Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channels.
• Partner with internal and external stakeholders to provide materials and programs to support patient needs.

• Foster relationships with key influencers, opinion leaders, and target customer groups within the disease area.

• Build and maintain relationships with key external stakeholders such as KOLs and policymakers.

• Create and maintain a local team culture that challenges the status quo, values collaboration, and supports innovation.

Education and Other Qualifications

Education

• University degree required (business administration or scientific degree preferred)
• MBA in the marketing/business area or related area preferred.

Languages

• Ability to communicate in Portuguese and English required (Advanced/Fluent)

Experience

• Previous experience in Oncology preferred.
• Minimum 5 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital.
• Strong personal integrity, and customer focus.
• Experience in working with different channels i.e., digital.
• Ability to move fast in response to what is happening in the external marketplace.
• Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels.
• Ability to rapidly test content and channel mix to respond to real-time customer behavior.
• Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility.
• Deep analytics fluency continuously monitors insights, and test-and-learn, iterative mindset.
• Must be customer obsessed and a proactive and active listener.
• Ability to understand the different messaging needed for different generations.
• Strong leadership skills with the ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate, and inspire the team to exceed expectations.

Other Job Details

• Work Location Assignment: On-site 2-3x/week or as needed by the business.
• Last day to apply for job: February 17, 2025.

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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