Event Analyst, Marketing & Communication

Workplace Type: Hybrid

Business Unit: ALI

Responsibilities

Hexagon Asset Lifecycle Intelligence has a great opportunity for an enthusiastic and creative Event Specialist to work in our office in São Paulo, Brazil.

We are looking for an Events professional who will be responsible for planning, executing, and managing B2B events that drive brand awareness and demand generation across the LATAM region. Working closely with sales teams, partners, and corporate marketing, the Events specialist will play a pivotal role in developing customer and prospect-focused events, ensuring that marketing initiatives are aligned with the company’s business objectives.

This role will support the activities below:

1. Responsible for organizing and executing both proprietary and sponsored events, including trade shows, conferences, roadshows, workshops, and experiential events aimed at increasing engagement with customers and prospects.
2. Manage the entire event marketing process, from concept to delivery, by selecting venues, negotiating with vendors, and technologies. Develop timelines to ensure all transportation, setup and service contracts are completed on time, ensuring a high-quality experience for all attendees.
3. Negotiate and coordinate with vendors, such as venue managers, event agencies, and technical support teams, ensuring quality service delivery, within budget, and in alignment with event requirements.
4. Work closely with sales teams and technical teams to ensure that field marketing initiatives are aligned with business goals for all the LATAM events.
5. Oversee the full event budget, managing requisitions, vendor approvals, and payments in close collaboration with the finance department to ensure cost control.
6. Stay updated on digital marketing and event trends, developing new tactics, technologies, and innovative strategies to optimize field marketing programs and delight the target audience.
7. Performance Tracking & ROI – Measuring event success through key metrics like lead generation and pipeline impact to maximize post-event value.

Education / Qualifications

Qualifications:

• A bachelor’s degree in Business, Marketing, Communications, or a related field is required.
• Languages: Spanish Advanced, English is a plus.
• Be available to travel across Latin America is mandatory.
• Good writing and critical reading skills.
• Initiative, willingness to learn and work as a team.
• Ability to deal with deadlines and organizational processes.
• Ability to communicate with people at different organizational levels.
• Critical thinking and organization.

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.

Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.