Sr. Product Marketing Manager

Capgemini is seeking a highly motivated and detail-oriented Sr. Product Marketing Manager for a top 10 US Insurance Carrier.

• Command digital product solutions, while inspiring the vision and thought leadership on emerging technologies (AI, AR/VR, and Connected Devices)/development methods and their application.
• Evaluate enterprise opportunities, scoping, and delivery of prototypes/POCs/MVPS.
• Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive for products that deliver to Farmers experience expectations.
• Drive a test and learn environment by enabling new capabilities through innovation.
• Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions.
• Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories.
• Partner closely with IT and operations to develop, manage and execute a detailed product roadmap that delivers on the needs of our customers.
• Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with Marketing goals and objectives.
• Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation. Track innovation trends within the insurance industry and monitor digital growth in other verticals.
• Create competitive benchmarks to articulate benefits based on enhancements or new capabilities.
• Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefit customer experience.
• Make recommendations on short term and long term roadmaps that align with the Customer Strategy and Marketing goals. Conduct competitive landscape assessments to guide product development and go-to-market strategies.
• Define measurement strategies and reporting requirements to manage the effectiveness, and is responsible for successful delivery and ongoing performance management.
• Measure and report on digital marketing data and KPIs and provide insights and business recommendations to business counterparts.

Location: Brazil

Total Work Experience

• Minimum Required: 4-6

English Proficiency

• Minimum Required: Fluent

Required Education

• Required: Bachelor
• Preferred: Master

Other Critical Skills

• Presentation Skills - Advanced
• Project Management - Advanced

Software / Tool Skills

• Excel - Advanced
• Office Suite - Advanced

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.