Ecommerce Marketing Specialist Retail Media

Ecommerce Marketing Specialist Retail Media

Strategic Campaign Planning & Execution
Develop and implement full-funnel marketing strategies across awareness, consideration, and conversion stages to drive impactful results on e-commerce platforms and retailer sites. Plan, execute, and optimize multi-channel campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok, LinkedIn, and retail media platforms (e.g., Amazon Ads, MercadoLivre, Shopee). Leverage tools like Amazon DSP, Sponsored Products, Sponsored Brands, and equivalents across platforms to enhance product visibility and conversions. Ensure always-on campaigns are effectively implemented to maintain consistent brand presence.

Retailer Collaboration, Agency & Creative Management
Manage and coordinate agencies to create and adapt high-quality visual assets and content for product activations, ensuring alignment with brand guidelines and retailer requirements. Oversee the execution of creative campaigns across all retailers and e-commerce channels, ensuring timely delivery and consistency. Collaborate with retailers to ensure seamless execution of campaigns, from visual placements to promotional activations. Review and approve all creative deliverables to maintain alignment with campaign objectives and brand standards. Secure and review proofs of execution of all action and campaigns.

Product Page Optimization, Brand Stores & Content Management
Lead the development, optimization, and management of product pages and brand stores on retailer platforms to ensure rich, engaging, and high-quality content. Collaborate with retailers, agencies, and internal teams to create compelling product descriptions, images, and videos that enhance customer experience and drive conversions. Ensure product content adheres to SEO best practices for improved discoverability. Regularly update and refresh product content to align with promotions, seasonal campaigns, and launches.

Budget Management & Financial Oversight
Plan, monitor, and manage marketing budgets to ensure efficient resource allocation and maximum ROI. Oversee payments, provisions, and financial reporting related to campaign investments and retailer collaborations. Identify cost-effective solutions for campaign execution and content creation.

Digital Trade Marketing Activation
Partner with retailers and platforms (e.g., Amazon, MercadoLivre, Shopee) to execute impactful digital trade marketing campaigns. Coordinate with sales teams, distributors, and retailer partners to activate promotions, seasonal campaigns, and product launches that align with business goals.

Performance Monitoring & Optimization
Analyze campaign performance metrics and product page engagement to identify areas for improvement and optimization. Utilize tools such as Google Analytics, Amazon Attribution, and retailer-specific dashboards to generate actionable insights. Conduct A/B testing to refine creative assets, targeting strategies, and product content for optimal results.