Ecommerce Manager B2B Digital

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 27 years.

We have 400 million unique users, 270,000 corporate clients, 517 products, 1,100 technological patents, and 34 offices around the world.

Today our team has more than 5,000 top-level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving!

The key role of the eCommerce Manager is to drive the performance of Kaspersky's digital sales, gain a deep understanding of it, and effectively manage it.

Key Responsibilities:

1. Deliver performance of Kaspersky digital sales & digital KPIs (such as Net New Users, AR/subscription share, LTV, CAC) through owned channels and partnerships at a global level by delivering digital experience and value for all segments of end users/customers (paid, trials, free). Accountable for acquisition and growth eCommerce streams.
2. Develop Regional Omnichannel Strategy and execute it through owned platforms, marketplaces, and direct commerce partners. Initiate and facilitate the creation of an omnichannel cross-department team (Digital - Tangible - Channel/SMB).
3. Define and implement business rules and roles for site merchandising and all regional market moments. Manage promotions and offers strategies, ensure acquisition and retention campaigns are on time, quality, and on message with the required level of adaptation and localization for different markets. The main goal is to manage the path to conversion/purchase and improve customer experience.
4. Improve performance and path to conversion by relying on global CXO and CRO guidance across all platforms - branded sites, digital marketplaces, MyKaspersky, in-app.
5. Analyze and report on all KPIs (new net users, revenue, CPA, LTV, subscription share) to the Digital management team, including Forecasts.

Qualifications:

1. Entrepreneurial mindset and data-driven approach.
2. Results-oriented, focused on achieving key performance metrics.
3. Solid knowledge of eCommerce platform functionality and industry best practices.
4. Experience in B2B environments is a plus.
5. Excellent verbal and written communication skills in English.
6. Strong interpersonal communication skills, with the ability to collaborate effectively across teams.