Senior Lifecycle Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and implementation for Adobe Creative Cloud and Document Cloud in the America's region, primarily focused on the Brazil market.

As a member of the Lifecycle Marketing Acquisition team, you will create and implement lifecycle strategies designed to acquire, engage and onboard new users for long term business growth. In addition, you will collaborate on broader cross-functional initiatives with Regional Marketing, Product Growth, Product Marketing, Go-to-Market and Adobe.com partner teams.

• Lead and manage email marketing acquisition campaigns from end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
• Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
• Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business.
• Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
• Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact.
• Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives.
• Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization.

• 7+ years of related experience, MBA or BA/BS degree.
• Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
• Extensive experience in email or in-product and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation.
• Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly.
• Fluent in Portuguese, English and Spanish (speaking, listening, reading and writing).
• Advanced analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action.
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight.
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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