Head of CRM, LATAM

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.

What we’re looking for: We’re seeking a talented and passionate Sr Manager to join our Email Marketing Team. The Sr Manager will be the lead for email with Global Marketing for LATAM overseeing strategy, development, and execution of marketing campaigns within the region. This individual will play a key role in integrated marketing planning, editorial & creative development, and high-quality execution.

This role will report to our Email Marketing Director for NA, LATAM, & EEA and work closely with the Local Market Partners and other cross-functional teams. To thrive in this role, you possess excellent strategic, creative, and operational skills.

Top responsibilities:

1. Develop integrated marketing plans for key initiatives, programs, and campaigns - bringing those efforts to life in our channels.
2. Lead email within Global Marketing for LATAM from strategy down through execution.
3. Be the global point of contact for local market partners in the LATAM region, supporting their initiatives, campaigns, and programs with integrated marketing efforts.
4. Execute campaigns with pace and quality. Be willing and able to be directly in the CRM tools at point of execution to ship the work.
5. Own editorial and storytelling for your campaigns, ensuring our in-market efforts are clear and compelling.
6. Work closely with the team & brand design to continue to elevate the quality of creative.
7. Be a culture carrier for the team. Bringing a positive attitude with a collaborative spirit.

You’d be a great fit if you have the following skills:

• Minimum of 7 years experience in Email Marketing, CRM, Engagement Marketing or other related roles.
• Strong leadership skills with a minimum of 3 years leading teams & developing talent.
• Experience in crypto, with a background in trading.
• Experience with exchanges. Strong knowledge of CEFI & DeFi.
• Experience with creative storytelling with the ability to develop compelling email.
• A strong collaborator. Can work closely with teams across the organization.
• Proficiency in Spanish is required for this position.

Highlights of Perks and Benefits:

• Market competitive total compensation package.
• Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents).
• 401K with company contribution.
• Accrued PTO policy, company paid holidays.
• Employee Referral Bonus Program paid in BTC.
• Company Donation Match.
• More surprises when you join!

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