Sales Manager H/F

Responsibilities:

1. To develop business in Senegal by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the region.
2. To effectively manage the business in the concerned region and achieve the sales objectives.
3. Setting targets and monitoring them periodically to ensure that they are in line with the business plan.
4. Meeting the revenue and margin targets for the region.
5. Driving business development activities in the region.
6. Generating sales of company products in the region through a team of salesmen to achieve or exceed the annual sales targets.
7. Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews, analyzing the sales trend, and taking corrective actions wherever necessary.
8. To develop and maintain a strong sales infrastructure and an aggressive sales team.
9. Managing, directing, and coordinating the activities of the Area Sales executives.
10. Sales team deployment as per the company’s requirement and budget, accomplishing regional sales human resource objectives by orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts.
11. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong, and with an attitude to grow.
12. To plan, prepare, and control the sales budget, sales forecast, and sales plan, developing a sales plan to ensure optimum utilization of resources in the region.
13. Meeting regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions, ensuring that all promotions are within budget.
14. Preparing a sales growth blueprint for the future.
15. To ensure coordination and relationship management with distributors, customers, and other departments.
16. Ensuring that distributors and customers in the region are provided with information about new or improved products and services to improve sales in the region.
17. Developing and maintaining an efficient distribution network, ensuring commercial hygiene by monitoring damages and complaints.
18. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region to provide brand visibility and promote sales.
19. To continuously gain and update category and channel expertise.
20. Continuously acquiring knowledge regarding the industry, market construct, and customer behavior to enable effective business plans.
21. Acquire knowledge regarding competition products and strategies to counter competition effectively, coordinating with Supply Chain and Stock Control activities.
22. Developing systems for accurate forecasting and ensuring follow-up with supplies and logistics.
23. Exercising stock control at customer points, distributor points, and CFA.
24. Maintaining appropriate stock levels at customer points, distributor points, and CFA.
25. Ensuring smooth supplies and timely dispatch to distributors from CFA.
26. To ensure that sales systems and processes are in place and being used effectively.
27. Developing timely feedback systems on the business and systems to monitor customer-wise sales.

Knowledge:

1. Sound knowledge of sales and sales administration processes.
2. Strong understanding of modern trade and general trade.
3. Understanding of Food Services business and HORECA would be preferable.