Marketing Analyst

Job Reference No: 3506

Job Purpose

As a Marketing Analyst your primary purpose is to strategize, execute, and analyze marketing initiatives across social media platforms and internal channels. This role plays a critical part in enhancing brand visibility, engaging audiences, and fostering effective internal communication within the organization.

Job Context

The Marketing Analyst operates within a dynamic marketing environment, collaborating with cross-functional teams, content creators, and internal stakeholders to drive social media campaigns, expositions coordination, optimize internal communication strategies and reorganize printed and electronic material as quotes.

Job Dimensions

Reports to: Sales Director

Collaborates with: Sales team and UK Marketing Team

Key Accountabilities

1. Social Media Management:

• Develop and execute social media strategies to enhance brand presence and engagement.
• Create, curate, and schedule content across social media platforms.

2. Internal Communication:

• Plan and implement internal communication strategies to ensure effective information flow within the organization.
• Collaborate with internal teams to gather and disseminate relevant information.

3. Content Creation:

• Generate engaging and shareable content for social media channels, considering the target audience and platform dynamics.
• Create content for internal communication, regarding products and solution delivered, including newsletters, announcements, and updates.

4. Analytics and Reporting:

• Monitor and analyze social media performance metrics to evaluate the success of campaigns.
• Provide regular internal reports about sales, agents and salespeople performance;
• support sales team with quote effectiveness analyses

5. Engagement:

• Foster External and internal community engagement on social media platforms through responses, comments, and interactions.

6. Brand Consistency:

• Ensure brand consistency across all social media channels and internal communication materials.
• Work with design teams to develop visually appealing and on-brand content.
• Analyze and improve printed and electronic marketing material to be delivered to clients.
• Improve and maintain clients register at their portals

7. Trend Analysis:

• Stay abreast of industry trends, social media advancements, and internal communication best practices.
• Apply insights to refine and improve marketing strategies.

Qualifications, Experience & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1 to 2 years work experience as marketing analyst
• Proven experience in social media management and internal communication.
• Strong understanding of social media platforms, analytics tools, and internal communication platforms.
• Excellent written and verbal communication skills.
• Proficient in content creation and graphic design tools.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and the ability to develop innovative marketing strategies.
• Familiarity with social media advertising and paid campaigns is a plus.

Data Analytics.

Forecasting.

Market Research Skills

Customer Service Know-how.

Creativity and Diversity of Thought.

Does this sound interesting? We would love to hear from you. Our application process in quick and easy. Apply today!