Hays | Social Media Specialist | São Paulo

Focusing on Sports and Casino, the Organic Social Media Specialist will be at the forefront of our Brazilian social media strategy, creating organic market-specific plans, tailoring content for Brazil and driving initiatives to meet and exceed key performance indicators (KPIs). Ideally, you will have experience gained working in the iGaming / Sports industry either client or agency side, and experience in planning scalable content for social media and digital channels in compliant markets. This role requires a resourceful, creative, and passionate person who can harness their direct experience in managing social media channels and digital campaigns. Within this role, you will support coordinating the overall strategic focus of the digital content at a local level, all visuals, videography, copywriting, and campaign content.

YOU WILL BE RESPONSIBLE FOR:

• Excellent understanding of cultural attitudes, social truths, and news at a local level.
• Strong copywriting and planning skills with attention to detail.
• Understanding of Digital and Organic Social Media content best practices and how to implement them.
• Creative thinker, articulate and persuasive, and able to communicate operational initiatives outcomes.
• Ability to think outside-the-box and create and execute innovative social media and PR campaigns.
• Analyze data and metrics to measure social media campaign performance and adjust strategies accordingly.

OUR SUCCESSFUL CANDIDATE WILL HAVE:

• Good experience devising and managing social media campaigns.
• Data Analysis and data-driven decision-making skills.
• Excellent time and self-management abilities.
• A proven track record of creating and executing successful social media campaigns.
• Ability to design and edit social multimedia content.
• Experience with social media management tools such as Sprinklr, Sprout, etc.
• Must be available to work in a hybrid format in Vila Leopoldina - SP.