E-commerce Manager

Responsible for creating and proposing strategies and annual plans for e-commerce clients. Management, alignment and implementation of the OMNI channel calendar and actions. Achievement of the channel's volume and financial indicators.

Deeply understand the group's most up-to-date guidelines on content and digital marketing.

Develop the commercial strategy and action plan for the E-commerce Channel, capturing market opportunities and leading the development of the channel's investment plan.

Definition of volume planning (BDG, SAF, PS) for the channel according to the group's strategy and channel plan.

Lead the creation, alignment and approval of commercial policies for the different formats of the Ecomm channel.

Responsible for the integrated management of the e-commerce channel's P&L, considering Pure Players, Omnichannel and B2B clients.

Lead the development of the OMNI channel, creating and implementing a strategy and action calendar, ensuring alignment with the Direct and Indirect Sales areas.

Responsible for implementing e-Media strategy for Ecommerce, ensuring good findability of the showcase website on the Google search platform, through the correct execution of SEO and Google Ads strategies.

Leading channel development projects and digitalization processes such as E-portfolio actions and B2B Retail projects.

Managing the events calendar with MKT and managing A&P investments.

Speaker for the e-Commerce team with other local departments, SBD and Area Marketings in relation to management, commercial strategies and performance.

Requirements:

• Management of exclusive e-commerce clients (Pure Players, Last Milers, Quick Commerce), focusing on sustainable development in line with the group guidelines for these clients and seeking fair market share.
• Bachelor's Degree
• Postgraduate, MBA or other degrees will be a plus.
• P&L Management
• Business Management
• Strategic commercial planning
• Analytical skills
• Negotiation