Data Analyst

Tbwa Chiat/Day Inc
Rio de Janeiro
BRL 80.000 - 120.000
Descrição da oferta de emprego

A LITTLE BIT ABOUT THE ROLE - DATA ANALYST

Working within a dynamic team, the Data Analyst identifies and understands how to mine and blend data from all marketing channels, to deliver against client and team briefs.

WHAT IS REQUIRED:

  • Deliver best in class data solutions to client projects using statistical analysis and modelling techniques
  • Push the boundaries of how data can be used to decode consumers' more emotional needs and solve business problems
  • Deliver expert web analytics analysis using a variety of applications and software e.g. Google and Adobe
  • Present and explain the results of analysis to non-technical clients and colleagues
  • Work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects
  • Assist with the development of business cases in support of campaign and wider data initiatives
  • Report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
  • Advise clients on the optimum way to use data and analytical/statistical techniques to drive maximum value from their data

WHAT GOOD LOOKS LIKE:

  • Strategic thinker with an innovative approach to data
  • Familiarity with SEO inner workings
  • Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
  • Experience with GenAI techniques such as model selection & prompting
  • Ability to generate interest and active usage of the data insights produced by content, customer experience and creative teams
  • Ensuring a team-wide adoption of test and learn approaches to content (real-time data and insight driven optimisation to improve performance of digital content)
  • Ability to develop varying types of data analysis including cluster, segmentation and modelling
  • Relevant experience in: Data analytics software and applications + data modelling
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