Data Analyst

A LITTLE BIT ABOUT THE ROLE - DATA ANALYST

Working within a dynamic team, the Data Analyst identifies and understands how to mine and blend data from all marketing channels, to deliver against client and team briefs.

WHAT IS REQUIRED:

• Deliver best in class data solutions to client projects using statistical analysis and modelling techniques
• Push the boundaries of how data can be used to decode consumers' more emotional needs and solve business problems
• Deliver expert web analytics analysis using a variety of applications and software e.g. Google and Adobe
• Present and explain the results of analysis to non-technical clients and colleagues
• Work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects
• Assist with the development of business cases in support of campaign and wider data initiatives
• Report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
• Advise clients on the optimum way to use data and analytical/statistical techniques to drive maximum value from their data

WHAT GOOD LOOKS LIKE:

• Strategic thinker with an innovative approach to data
• Familiarity with SEO inner workings
• Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
• Experience with GenAI techniques such as model selection & prompting
• Ability to generate interest and active usage of the data insights produced by content, customer experience and creative teams
• Ensuring a team-wide adoption of test and learn approaches to content (real-time data and insight driven optimisation to improve performance of digital content)
• Ability to develop varying types of data analysis including cluster, segmentation and modelling
• Relevant experience in: Data analytics software and applications + data modelling