Creative Director, Art Director

Introduction

IBM Blue Studio is responsible for the sophistication and strategic evolution and expression of the IBM brand and sub-brands across every experience and encounter, internally and externally. We represent and support all IBM businesses horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, tools and training. Our goal is to maintain modernity, tangibility and understanding of the IBM brand in the world.

Your role and responsibilities

A Creative Director within the Studio serves as a creative leader for IBM. As part of the Studio, the Creative Director will develop and execute innovative creative concepts. With a clear passion and expertise in art direction and knowledge of design, this individual will inspire others through their creativity, strategic thinking, and work ethic. They will bring fresh thinking and ideas to brainstorms. Never one to shy away from giving or receiving feedback, this individual is always in the pursuit to create the best work. They will lead and guide both IBM internal teams and external agencies, collaborators, and partners.

• Be a strong advocate for creative excellence.

• Be a natural leader - meeting with teammates to inspire them, discuss work, and continue to hone their craft.

• Be comfortable presenting conceptual ideas and projects to various business leads to gain sign off.

• Actively concept and present proactive ideas.

• Ensure creative ideas are clearly aligned to hit the brief and the brand’s objective.

• Generate new ideas, while keeping an eye on establishing and maintaining standards.

• Be accountable for the overall success of our projects and experiences, measured in business outcomes.

• Deliver integrated content across digital, social media, paid media and mobile platforms.

• Work with supporting team members to establish priorities and deliver day-to-day tasks.

• Serve as a thought leader both inside and outside of IBM.

Required technical and professional expertise

• Strong conceptual and strategic thinking.

• Deep knowledge of digital trends, social platforms, innovation and technology.

• Communication with stakeholders about concepts, principles, technical criteria and guidelines.

• Ownership for teams and work-from conception to production-ensuring innovative work, best practices, and standards of quality.

• Bachelor's degree.

• Solid experience in art/design direction and creative leadership.

• Applications: Sketch, Figma, Adobe Creative Suite (Highly proficient), MS Office, Keynote, Github.