Coordenador de Trade Marketing

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

Responsible for analyzing, developing, executing, and tracking brand campaigns for the Brazilian market.

Key responsibilities

• Develop market intel for the category by channel.
• Support the sales team on branding and brand positioning.
• Oversee the development and execution of all brand marketing campaigns across foodservice and B2C channels, including the overall brand marketing calendar.
• Drive business growth with innovative demand generation and lead generation campaigns.
• Lead the identification and measurement of marketing KPIs and dashboards for campaigns, social media, and the digital shelf; champion a data-driven mindset across the team.
• Develop insights to provide strategic direction to internal and external teams surrounding trends, including creating trend decks and content around relevant flavors, products, and brands.
• Provide reporting and recommendations regarding content usage on Seismic and POS to inform content creation.
• Identify opportunities for digital activation within printed and in-store sales and promotional materials.
• Work with the Commercial Effectiveness (CE) team to plan and execute promotional webinars through partners.
• Ensure all content is posted and up to date on internal document hubs: Seismic, Sales Portal/App, and POS website.
• Work with sales teams to plan and promote local and regional trade shows.

Qualifications and skills

• 5 years of experience in marketing.
• At least intermediate Spanish and/or English.
• Strong communication, presentation, and negotiation skills.
• Creativity and problem-solving skills.
• Leadership skills.
• Analytical mindset.
• Proficiency in marketing tools and software.
• Ability to work in a fast-paced environment.