Brand Specialist

We are looking for a dynamic, proactive, and results-driven Brand Specialist to join our team. This professional will play a key role in supporting the development and execution of Go-to-Market (GTM) initiatives, while also providing valuable feedback and consumer insights to the commercial team after product launches. You will work closely with cross-functional teams such as Sales, Customer Service, R&D, and Product Development to craft innovative strategies that promote and strengthen our product portfolio.

Key Responsibilities

1. Understand customer needs, expectations, and pain points while keeping up with market trends and competitor activity.
2. Collect and analyze internal and external feedback to assess product performance and identify opportunities for improvement.
3. Support the Brand Manager in defining product strategies, including vision, positioning, and value propositions that align with the company’s strategic goals.
4. Assist in developing product roadmaps, prioritizing initiatives with the greatest potential for business impact.
5. Help manage product planning from the initial concept through GTM meetings and product launch.
6. Collaborate with internal teams to ensure smooth and successful launches, monitoring key KPIs such as sales performance and consumer feedback.
7. Work closely with Sales, R&D, Product Development, and Customer Service teams to ensure alignment on strategies, launch plans, and consumer insights.
8. Continuously support the Brand Manager in developing and refining promotional strategies.
9. Track monthly sales results and suggest pricing or strategic adjustments to maintain competitive advantage.
10. Analyze competitor data to identify trends and recommend portfolio improvements.
11. Review and approve marketing materials in collaboration with the Marketing team, ensuring all messaging is on-brand and impactful.
12. Oversee campaign execution and monitor performance to ensure alignment with business objectives.
13. Deliver regular updates and actionable insights to the Brand Manager and commercial teams regarding market trends, product performance, and post-launch feedback.
14. Recommend portfolio optimization strategies based on data analysis.

Requirements

1. Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
2. Advanced English proficiency.
3. Minimum of 3 years of experience in product management, brand marketing, or a related role — experience in the premium SUV segment is a plus.
4. Solid understanding of Go-to-Market strategies, product lifecycle management, and marketing asset review processes.
5. Strong analytical skills and ability to translate data into business insights.
6. Proficiency in Microsoft Office (Excel, PowerPoint); familiarity with product management tools is a plus.
7. Availability for business travel.
8. Passion for the automotive industry, especially passenger vehicles.
9. Creative problem solver with a strong sense of ownership and accountability.
10. Excellent attention to detail and ability to manage multiple projects in a fast-paced environment.