Growth Marketing Manager jobs in United States

This role encompasses a broad range of responsibilities from monitoring social trends and identifying content opportunities, to actual content creation and KOL management.

Reporting To: Head of Marketing

Direct Report: KOL Assistant

Responsibilities:

• Social media strategy: Considering Flare’s overall brand strategy and narrative, create a cutting edge social strategy, defining the roles of the various social media platforms and KOLs in the media mix, plus content pillars for each key audience group.
• Research and social analysis: Keep abreast of emerging web3 trends, new narratives, and interesting competitor activity to identify content opportunities, themes and potential partners or emerging KOLs.
• Content creation: Own the creation of all social media content, including daily heartbeat content and communications plans for product launches, new ecosystem partner announcements and technology updates. This includes copy for posts, short and longer form written content, visuals, infographics, animations, etc. Agency management required; creator skills (design, animation, video editing) a large bonus.
• KOL management: Oversee the research and recommendation of new KOL partners, outreach and onboard approved KOLs, provide detailed content briefs and ensure on-time delivery of their agreed scope of work.
• Content calendar: Create and maintain an advance calendar of activity on all channels to provide a clear forward facing snapshot of planned content and facilitate easy approvals.
• Community growth and activation: Recommend and implement growth techniques to engage new and existing audiences on social channels, including quest campaigns around key product moments.
• Collaboration: Work closely with the broader marketing and ecosystem team ensure narrative alignment, and build strong relationships with the engineering team to support content creation input.
• Analysis and reporting: Measurement of the performance of KOL activity and content on all platforms, plus the completion of monthly reports including recommendations for optimization.

• Experience: Minimum of 3 years in social media, ideally at a layer 1 or layer 2 blockchain. Flare is a deep technology product so existing blockchain comms experience will be incredibly helpful.
• Crypto savvy: Demonstrated knowledge of and passion for blockchain technology, cryptocurrencies, and the wider crypto ecosystem in general.
• Technical appreciation: Ability to talk with engineers/developers and understand the detailed benefits of Flare’s products and protocols to enable quality content creation. Developer skills are not needed, just an ability to understand technical concepts.
• Social boss: Deep experience of best practices within all key social platforms.
• Connected: An established network of contacts within the crypto KOL space.
• Performance: A proven track record of successful PR campaigns within the crypto space, demonstrating creativity and impact.
• Communication mastery: Exceptional writing and verbal communication skills, capable of translating complex technical details into compelling stories.
• Adaptability: Thrive in a fast-paced, startup environment, juggling multiple projects with meticulous attention to detail and a passion for making good work.
• Strategic thinker: Proactive in identifying communication opportunities and solving problems, with a keen eye on the latest industry trends.

Remote.