Freelance Senior Social Media Manager

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities:

1. Develop and execute a content distribution strategy across key social media platforms, including Meta, X (Twitter), LinkedIn, and others as required.
2. Ensure all content aligns with the project’s positioning, tone of voice, and broader brand objectives.
3. Maintain a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.

Content Development & Oversight

1. Work closely with designers and copywriters to conceptualize, brief, and review high-quality content that aligns with the brand’s identity.
2. Provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.
3. Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.

Community Management & Engagement

1. Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
2. Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
3. Ensure a balance between brand-led storytelling and real-time audience interaction.

Performance Monitoring & Reporting

1. Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
2. Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
3. Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.

Brand & Industry Alignment

1. Stay updated on Saudi Arabia’s digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
2. Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities.
3. Maintain a proactive approach to trend-spotting, identifying ways to integrate culturally relevant themes into social content.

Qualifications & Experience:

1. 5+ years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
2. Strong knowledge of Saudi Arabia’s digital ecosystem, audience behavior, and platform-specific best practices.
3. Proven ability to curate, manage, and optimize premium brand content that drives engagement and brand affinity.
4. Excellent communication and copywriting skills in English and Arabic.
5. Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar).
6. Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.
7. A strategic thinker with a keen eye for visual storytelling and audience engagement.
8. Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.

This role requires an immediate start and full commitment for two months, with the potential for extension based on performance and project needs.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.