A unique opportunity has arisen for a Senior Vice President, Brand Communications & Marketing to take the helm of a multi-company, multi-brand portfolio, shaping its marketing communications and sponsorship strategy in the UAE and global scale. This is a high-profile leadership role requiring a seasoned in-house expert with experience managing brand, marketing, sponsorship, and creative content production across large, complex organizations within a communications function. Must have experience from the UAE as well as global for a multinational. Must be a communications-focused marketing person - so a blend of brand communications and marketing. The successful candidate will work across multiple entities, ensuring brand alignment, strategic coherence, and stakeholder engagement at both local and international levels. The role reports into the Global Chief Communications Officer.
Key Responsibilities for the Brand Communications and Marketing hire:
- Serve as the brand custodian across multiple companies, overseeing global and local brand identity.
- Develop and implement a multi-brand marketing strategy, ensuring consistency and alignment across business units.
- Lead high-profile sponsorships with major international sporting events.
- Manage a large, multidisciplinary team, overseeing in-house creative production and external agency partnerships.
- Drive brand innovation through social, digital, and content marketing to enhance brand positioning and engagement.
- Collaborate with internal stakeholders across multiple companies to align marketing, brand, and business strategies.
- Establish and manage strategic partnerships, ensuring optimal commercial and brand impact.
Ideal Candidate Profile for the SVP level hire:
- Proven in-house experience leading brand and marketing functions within large, complex organizations.
- Excellent communications background, a storyteller.
- Expertise in brand marketing, sponsorships, and creative content production across multiple businesses.
- Strong leadership credentials, with a track record of managing multi-company, multi-stakeholder environments.
- Experience in B2C tech, FMCG, or a comparable industry, blending creativity with corporate rigor.
- Ability to work collaboratively during a transition period, ensuring a smooth knowledge transfer and operational continuity.
- Demonstrated ability to manage relationships with local and global stakeholders, particularly within the Middle East.
- Comfortable working in a highly dynamic, fast-paced business environment.
This role is a chance to shape the marketing strategy of a globally influential brand. If you have the vision, expertise, and leadership to make an impact, we’d love to hear from you. We are committed to equality of opportunity for all. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. You can access our Diversity and Inclusion Policy here. Please click here to find out about more about Hanson Search.