Digital Marketing jobs in United States

We are looking for an experienced and strategic subsidiary marketing manager to lead and support the marketing efforts across GIC’s subsidiaries in both the B2B and B2C space. This role will be responsible for ensuring that all subsidiary marketing activities align with the overarching brand strategy, while also catering to the unique needs of each business unit.

The subsidiary marketing manager will play a dual role, providing marketing support to existing marketing teams within subsidiaries and executing marketing plans where no dedicated marketing team exists. The role will also be instrumental in helping to establish new subsidiaries, providing essential marketing support during their launch and early operational phases.

This role requires a strong leader with a track record of executing marketing plans, managing teams, driving brand awareness, and reporting on key performance indicators (KPIs).

Key responsibilities

1. Strategic marketing planning and execution
2. Develop and execute marketing strategies for subsidiaries that do not have a dedicated marketing team.
3. Support existing subsidiary marketing teams by providing strategic guidance, best practices, and marketing alignment with group objectives.
4. Assist in the establishment of new subsidiaries, ensuring their brand identity, marketing assets, and promotional strategies are effectively developed and launched.
5. Work closely with the managing directors (MDs) and key stakeholders of subsidiaries to understand their business goals and tailor marketing initiatives accordingly.
6. Ensure all subsidiary marketing efforts align with GIC’s corporate identity and group marketing strategy.
7. Collaborate with digital content teams to create marketing materials that support subsidiary needs.

Brand management and corporate identity

1. Ensure brand consistency across all subsidiaries, maintaining high standards for messaging, visuals, and overall market positioning.
2. Implement branding guidelines and oversee adherence across various subsidiary marketing materials.
3. Assist in developing and refining the brand identity of newly established subsidiaries.

Digital marketing and website oversight

1. Oversee and support subsidiary digital marketing efforts, ensuring best practices in content creation, social media, and search engine optimisation (SEO).
2. Ensure all subsidiary websites are regularly updated, optimised for performance, and aligned with corporate branding.
3. Monitor digital campaigns, providing feedback and recommendations for improvement based on data insights.
4. Collaborate with subsidiary teams to launch digital projects and initiatives that drive brand visibility.

Reporting and performance analysis

1. Track, measure, and report on the effectiveness of marketing initiatives across subsidiaries.
2. Develop key performance indicators (KPIs) for subsidiary marketing teams and ensure reporting structures are in place.
3. Provide regular performance updates to the group head of marketing and other senior stakeholders.

Stakeholder collaboration and relationship management

1. Serve as the primary marketing point of contact for subsidiary MDs, ensuring alignment between business goals and marketing strategies.
2. Collaborate with internal teams and agencies to ensure seamless marketing execution for subsidiaries.
3. Identify opportunities for cross-subsidiary marketing collaborations and synergies to maximise brand impact.

Team leadership and resource management

1. Manage a marketing team responsible for supporting subsidiary marketing activities.
2. Lead, mentor, and develop marketing professionals, ensuring the team is motivated and aligned with business goals.
3. Allocate and manage resources efficiently, ensuring that each subsidiary receives the marketing support required for success.
4. Oversee external agencies, freelancers, and service providers where needed to execute subsidiary marketing plans.