Senior Digital & Data Marketing Manager

TN United Kingdom; Telford; Remote; GBP 40,000 - 70,000

Job description

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Senior Digital & Data Marketing Manager, Telford

Client: PDSA

Location: Telford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 9286803cdbac

Job Views: 4

Posted: 28.03.2025

Expiry Date: 12.05.2025

Job Description:

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

As Senior Digital & Data Marketing Manager, you will:

1. Digital Marketing Strategy & Execution – Develop and implement data-driven digital marketing strategies to optimise performance across multiple channels, including CRM, email, direct mail, and digital platforms.
2. Marketing Technology & CRM Management – Oversee the performance and effectiveness of marketing technologies such as Dotdigital, CRM systems, and website analytics, ensuring seamless integration and efficiency.
3. Data-Driven Campaign Optimisation – Leverage data analytics and segmentation to personalise and enhance marketing campaigns, driving engagement, conversions, and fundraising success.
4. SEO & Website Optimisation – Develop and implement SEO strategies to enhance website visibility, user engagement, and organic search performance.
5. Cross-Team Collaboration & Stakeholder Engagement – Work closely with internal teams (IT, Content, Fundraising, and Analytics) and external partners to align digital initiatives with organisational goals.
6. Regulatory Compliance & Best Practices – Ensure compliance with data protection regulations (e.g., GDPR) while optimising marketing technologies and digital platforms for growth.

We’re seeking someone with:

1. Proven Experience in Digital Marketing & Data Analytics – Strong background in developing and executing digital marketing strategies, particularly in the charity or non-profit sector.
2. CRM & Marketing Automation Expertise – Hands-on experience with CRM systems, marketing automation tools, and data-driven campaign management.
3. Analytical & Data Interpretation Skills – Ability to interpret complex data, track performance metrics, and use insights to enhance marketing effectiveness.
4. SEO & Website Management – Knowledge of SEO best practices, website performance analytics, and strategies to increase digital engagement.
5. Stakeholder Management & Communication – Strong skills in engaging internal teams, external partners, and key stakeholders to ensure smooth digital marketing integration.
6. Experience in Automated Data Marketing & Optimisation – Familiarity with automated data-driven marketing strategies and continuous improvement methodologies.

Why Join Us?

At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:

• Remote and flexible working options to suit your lifestyle.
• 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year.
• An additional Wellbeing Day, so you can recharge whenever you need it.
• Generous pension schemes, starting at 5% contributions and increasing up to 10%.
• Life Assurance policy (4x annual salary) to give you peace of mind.
• Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support.
• Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.

If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.

To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.