Senior Customer Growth & Commercial Development Manager

Tbwa Chiat/Day Inc; London; On-site; GBP 50,000 - 100,000

Job description

Senior Customer Growth & Commercial Development Manager

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

About the Role

PlayStation is on a mission to redefine how we connect with our customers; to deliver meaningful, highly personalized experiences to millions of global players, maximizing their engagement, satisfaction, and loyalty. We believe that the future of commerce lies in our ability to harness data and technology to make real-time decisions at scale – creating seamless and personalized experiences that drive sustainable commercial growth through customer lifetime value.

As we invest in our data, AI, and automation capabilities, we’re looking for a strategic and commercially minded Senior Customer Growth & Commercial Development Manager to join our Direct-to-Consumer Commercial Development Team. This role is perfect for someone who is passionate about customer behavior, data-driven decision-making, and the power of personalization in driving long-term business success.

You will tackle complex data challenges and drive relentless focus towards customer-centric technology solutions that enable customer and commercial growth across digital software and physical product business lines. You will strengthen the connection between commercial, marketing, product, and engineering teams, building strong relationships to develop and evolve our customer-centric commerce capabilities and maximize the potential of our data, technology, and customer insights.

You will shape how we connect thousands of creators with millions of players and maximize discovery of their next perfect gaming experience.

What You’ll Do:

• Define and drive a customer-first commerce strategy, ensuring personalization and data-led decision-making are at the heart of our approach.
• Work closely with marketing, product, and engineering teams to align capabilities and commercial objectives.
• Analyze existing customer data and commerce capabilities, identifying opportunities to gain more customer insight, target more effectively, communicate with greater relevance across channels, automate for scalability, tangibly measure performance against commercial outcomes, and optimize approaches.
• Think strategically and holistically to align commercial ambitions and define what is required to evolve our capabilities, ensuring we continue to drive customer satisfaction and lifetime value across all business lines.
• Develop strategies to further integrate marketing and commercial efforts to optimize lifecycle programs, experimentation efforts to identify and realize revenue growth opportunities, and measurement efforts to optimize investment.
• Advocate for long-term, sustainable growth strategies that balance short-term wins with long-term customer engagement.
• Support D2C strategic planning and annual goal-setting processes, to articulate customer-centric strategies and drive cross-functional alignment.

What We’re Looking For:

• Commercially minded – you have a strong understanding of how marketing, product, and data come together to drive growth.
• Customer-obsessed – you place the customer at the heart of everything, shaping the strategies we design, the data we utilize, the technologies we put in place, the experiences we deliver, and the outcomes we seek.
• Highly analytical – you have a strong ability to source and interpret data, surface insights, evaluate statistical and analytical approaches and make data-informed, strategic recommendations.
• Art & Science – you are able to collaborate and experiment with analytics, data science, and engineering teams to closely connect predictive modeling and machine learning with customer, commercial, and marketing applications.
• Digital and data native – you understand the opportunities, limitations, and ethical imperatives of customer data.
• Natural collaborator – you are able to navigate complex organizations, influencing across teams and senior stakeholders.
• Agile – you use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation.
• You have rich experience in ecommerce, marketing, lead generation, technical CRM, digital transformation, or related fields, ideally within commercial-focused roles.
• You are an expert in Excel, and a power user of enterprise analytics and marketing analytics tools.
• You have a passion for entertainment, ideally video gaming, with understanding of content, and competitive market dynamics.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.