Programmatic Executive

Charlotte Tilbury Beauty; London; Hybrid; GBP 30,000 - 50,000

Job description

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.

About the role

As a Programmatic Executive, you will execute effective campaigns by leveraging data, audience, and contextual signals to help drive growth in close collaboration with our programmatic manager. You will work within our performance marketing team, and cross-functionally with other departments (broader digital, trade and global marketing) to implement campaigns via self-service demand side platforms (DSPs). Operating within a hyper-growth environment, you will be a key player in driving growth across the funnel. You will report to the Programmatic Media Manager. This role is perfect for someone who is looking to expand on their existing programmatic experience and take on a challenge in-house. The role will be suitable for individuals who demonstrate proactivity and thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.

As a Programmatic Executive you will

• Create, actively manage, and optimise programmatic campaigns across display, video, mobile, addressable TV, and audio.
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
• Take initiative, identify problems, alert the relevant individuals, and resolve them.
• Ensure campaigns are in line with best practices and maintain high levels of brand safety.
• Take ownership for delivering regular performance updates, including weekly reports and post-campaign analysis to all relevant stakeholders.
• Review campaigns and recommend changes and optimisation to develop global programmatic strategy.
• Support on day-to-day administration of ongoing campaigns including financial aspects.
• Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation, and retention.
• Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey.
• Collaborate with Data Science team to understand the wider impact beyond any immediate/platform-reported performance.
• Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key programmatic vendors.
• Support the development of our global programmatic strategy, contributing toward the global acquisition and digital marketing strategy.
• Collaborate closely with content and creative team to build best-in-class assets for programmatic campaigns, in line with best-practice, and optimised for local markets.
• Incorporate global marketing directive into programmatic plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
• Monitor competitor and consumer behaviour, to help inform ad decisions where relevant.
• Research into trends, keeping abreast of the latest ad products/technologies and provide use-case suggestions to help improve KPIs.

About you

• Hands-on experience in programmatic trading, preferably from a high-growth company or agency.
• Excellent hands-on experience activating campaigns across multiple creative formats, in various environments, preferably across international markets.
• Hands-on experience in ad trafficking, Google Campaign Manager and DV360 is a must.
• Additional experience with other DSPs, e.g. The Trade Desk, Google Ads, Verizon-Yahoo, etc. will be a bonus.
• Experience in managing the creative/content briefing process.
• Excellent analytical skills, with experience using Excel and the ability to manipulate data to identify and recommend optimisation and growth opportunities. Experience in GA4 with a strong ability to derive actionable insights.
• Knowledge of integration with complementary ad tech stack, and add-ons.
• Experience collaborating with data science team in Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA).
• Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus.
• A person who can demonstrate initiative and proactivity, work autonomously, and take responsibility for their tasks and duties.
• Flexible self-starter with a positive attitude, willing to go above and beyond to deliver results.
• Excellent communication skills, and the ability to translate complex channel-level observations into actionable insights.
• A people person who can work independently and collaboratively with various stakeholders internally and externally.
• Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide; we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values-driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• We’re a hybrid model with flexibility, allowing you to work how best suits you.
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with our pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
• Bring your furry friend to work with you on our allocated dog-friendly days and spaces.
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!